Community and identity for Gen Z, efficiency and results for Millennials, invest in health that lasts for Gen X. In this series of sharp, generation-specific case studies, we’ll break down what drives wellness decisions across age groups, from digital habits to loyalty levers. Walk away with clear strategies to segment, engage, and retain members with precision, not assumptions.
Amanda Freeman
Amanda Freeman is a serial wellness entrepreneur and investor best known as the founder and CEO of SLT (Strengthen Lengthen Tone), a boutique fitness studio chain, co-founder of Stretch*d, a one-on-one assisted stretching studio, and co-founded of Vital Juice, a health and wellness daily e-newsletter that delivered the latest in fitness, nutrition, beauty, and wellness.. Freeman holds a BA in Sociology from Duke University and an MBA from Harvard Business School.