Smart Scaling: How to Meet Your Expansion Goals for 2026 with Ease | Kisaco Research

4:10pm - 4:30 pm: One Brand, Many Locations: Creating Franchise Consistency at Scale with RockBox Fitness Franchise/beem Light Sauna and YogaSix

4:30pm - 4:50 pm: Fast, Secure and Lean: Strategies for Cost-Efficient Market Domination with Crunch Fitness and Chuze Fitness.

4:50pm - 5:10 pm: Human Touchpoints: The Role of Talent in Turning Leads into Members with 1Rebel and Purpose Brands.

Session Topics: 
Scaling
Speaker(s): 

Author:

Roger Martin

Co-Founder, CEO - RockBox Fitness Franchise
Co-Founder - beem Light Sauna

Roger Martin has built a 30-year career in sales, marketing, and C-level leadership.  He is the Co-Founder of two national franchise brands, RockBox Fitness and beem® Light Sauna, and currently serves as the CEO for RockBox.  His latest venture, ThriveMore Autopilot helps small and mid-sized brick and mortar businesses generate more leads, nurture those leads, and get more prospects to walk through the door to become paying customers.

Roger has led teams as large as 500 people, and knows the importance of clear and high impact communication.  He has extensively studied human behavior and persuasion and influence throughout his career, and has trained thousands of people on how to communicate more effectively and inspirationally.  He is the author of the book, "An Insider's Guide to Business: Secrets from An Entrepreneur's Playbook," available on Amazon.

Roger Martin

Co-Founder, CEO - RockBox Fitness Franchise
Co-Founder - beem Light Sauna

Roger Martin has built a 30-year career in sales, marketing, and C-level leadership.  He is the Co-Founder of two national franchise brands, RockBox Fitness and beem® Light Sauna, and currently serves as the CEO for RockBox.  His latest venture, ThriveMore Autopilot helps small and mid-sized brick and mortar businesses generate more leads, nurture those leads, and get more prospects to walk through the door to become paying customers.

Roger has led teams as large as 500 people, and knows the importance of clear and high impact communication.  He has extensively studied human behavior and persuasion and influence throughout his career, and has trained thousands of people on how to communicate more effectively and inspirationally.  He is the author of the book, "An Insider's Guide to Business: Secrets from An Entrepreneur's Playbook," available on Amazon.

Author:

Scott Morris

VP of Operations
Crunch Fitness

Scott Morris

VP of Operations
Crunch Fitness

Author:

Jeremy Brummel

Director of IT Infrastructure and Security
Chuze Fitness

Jeremy Brummel

Director of IT Infrastructure and Security
Chuze Fitness

Author:

James Balfour

Chief Executive Officer
1Rebel

James Balfour

Chief Executive Officer
1Rebel

Author:

Jarett Perelmutter

Senior Vice President Business Development
Purpose Brands

Jarett Perelmutter

Senior Vice President Business Development
Purpose Brands

Author:

Jeff Miller

Chief Marketing Officer
YogaSix

With over 20 years of marketing experience spanning boutique fitness, yoga, health and wellness franchising, and the surf industry, Jeff serves as the Chief Marketing Officer for YogaSix, part of Xponential Fitness. Prior to YogaSix, he was in marketing leadership positions with Row House, Orangetheory Fitness, Upgrade Labs, and YogaWorks.  A father of two teens and passionate surfer, he also enjoys yoga, snowboarding, golf, and cheering on his LA Lakers and Dodgers. Jeff is a 27-year LA County Ocean Lifeguard and the President of a nonprofit foundation that uses ocean therapy to support at-risk youth, first responders, and veterans.

Jeff Miller

Chief Marketing Officer
YogaSix

With over 20 years of marketing experience spanning boutique fitness, yoga, health and wellness franchising, and the surf industry, Jeff serves as the Chief Marketing Officer for YogaSix, part of Xponential Fitness. Prior to YogaSix, he was in marketing leadership positions with Row House, Orangetheory Fitness, Upgrade Labs, and YogaWorks.  A father of two teens and passionate surfer, he also enjoys yoga, snowboarding, golf, and cheering on his LA Lakers and Dodgers. Jeff is a 27-year LA County Ocean Lifeguard and the President of a nonprofit foundation that uses ocean therapy to support at-risk youth, first responders, and veterans.

Time: 
4:10 PM- 5:10 PM
Agenda Track No.: 
Track 1
Summary: 
3 x 20 Min Fireside Chats
Session Type: 
Track
Session Stage: