Markets shift. Trends fade. But a brand built for longevity can carry your business through it all. We’ll unpack how strategic brand building can create member experiences that stick, unite internal teams with a shared language, and develop unique IP that no competitor can touch. You’ll see how these principles came to life in Myo’s rebrand and walk away with perspectives for building a brand that’s not just relevant today, but resilient for years to come.
John Scheer
John Scheer is the Chief Creative Officer and co-founder of Herman-Scheer, a strategic and creative consultancy that builds and transforms brands shaping the future of health and wellness. For more than 15 years, he has led high-impact rebrands, launches, and growth strategies for companies ranging from early-stage innovators to legacy names in need of reinvention. John’s approach blends sharp commercial strategy with emotional resonance, ensuring every brand decision drives real business outcomes. He believes brand is more than aesthetics, it’s how companies operate, hire, innovate, and connect with the people they serve.
Scott Marcaccio
Scott Marcaccio is the co-founder and CEO of Myo, a modern physical therapy brand designed to futureproof your body. With over 20 locations across major markets, including Los Angeles, Vancouver, Toronto, and New York City, Myo's best-in-class clinicians deliver more than 250,000 personalized one-on-one sessions every single year through their proprietary FutureProof Method, helping people discover how their bodies can—and should—move.
Leading today’s conversation around proactive body care, Myo partners with global brands like Nike, Equinox, and Lululemon to amplify its mission of raising body IQ globally.