Use real-time consumer insights from social media to shape product development, marketing, and trend forecasting. Learn how brands use social listening to stay ahead and connect more deeply with their audience.

Understand what the shifting priorities of strategics around formulation ownership mean for your brand & how intellectual property (IP) rights can impact your valuation.

Discover how coveted brands are expertly balancing continuous innovation with their core values and authentic identity. By embracing forward-thinking ideas, brands are securing their differentiation in this hyper-competitive market.

Ensure your beauty formulations are shelf-ready, going beyond efficacy to encompass crucial certifications and testing. Discover how to confidently position your products and craft compelling, marketable claims that augment your brand value with retailers and consumers alike.