| Page 167 | Kisaco Research

Community and identity for Gen Z, efficiency and results for Millennials, invest in health that lasts for Gen X.  In this series of sharp, generation-specific case studies, we’ll break down what drives wellness decisions across age groups, from digital habits to loyalty levers.

Consumer Behaviour
AI
Data

Author:

Angelica Marden

Brand President
World of Good Brands
... read more

Angelica Marden

Brand President
World of Good Brands

Author:

Amanda Freeman

Chief Executive Officer
SLT

Amanda Freeman is a serial wellness entrepreneur and investor best known as the founder and CEO of SLT (Strengthen Lengthen Tone), a boutique fitness studio chain, co-founder of Stretch*d, a one-on-one assisted stretching studio, and co-founded of Vital Juice, a health and wellness daily e-newsletter that delivered the latest in fitness, nutrition, beauty, and wellness.. Freeman holds a BA in Sociology from Duke University and an MBA from Harvard Business School.

... read more

Amanda Freeman

Chief Executive Officer
SLT

Amanda Freeman is a serial wellness entrepreneur and investor best known as the founder and CEO of SLT (Strengthen Lengthen Tone), a boutique fitness studio chain, co-founder of Stretch*d, a one-on-one assisted stretching studio, and co-founded of Vital Juice, a health and wellness daily e-newsletter that delivered the latest in fitness, nutrition, beauty, and wellness.. Freeman holds a BA in Sociology from Duke University and an MBA from Harvard Business School.

Ready to hear some actual stats? We’ll dive into which overlooked demographics show the strongest potential and how brands can design low-friction, lifestyle-first experiences to meet them where they are.

Consumer Behaviour
Data
Revenue Diversification

Author:

Eloiza Tecson

CEO
LWI Inc.

Eloiza Tecson is a strategic executive leader, advisor, and investor with a passion for helping people create healthier, sustainable lifestyle habits. She has a proven track record of success in the health, wellness, and sports industry, having led several organizations like Lindora Wellness as the Chief Experience Officer, Orangetheory Fitness as the leader of Global Operations and Strategy, Red Bull North America, ALSAC/St. Jude Children’s Research Hospital and F45 Training to achieve significant growth and impact. Now, she has co-founded and actively leads a new boutique wellness concept, E20, that focuses on using electro muscular stimulation (EMS) technologies to improve movement and promote recovery. In addition to leading E20, Eloiza serves as the Chief Executive Officer of LWI, the largest network of Lindora studios across Southern California. Eloiza is a pioneer in the development of new and innovative health and wellness programs, the design of organizational growth strategies, the establishment of processes to achieve operational excellence, and the implementation of integrated client and team member experiences. She is also a sought-after speaker and consultant on health, wellness, equity, investment and leadership topics.

 

 

... read more

Eloiza Tecson

CEO
LWI Inc.

Eloiza Tecson is a strategic executive leader, advisor, and investor with a passion for helping people create healthier, sustainable lifestyle habits. She has a proven track record of success in the health, wellness, and sports industry, having led several organizations like Lindora Wellness as the Chief Experience Officer, Orangetheory Fitness as the leader of Global Operations and Strategy, Red Bull North America, ALSAC/St. Jude Children’s Research Hospital and F45 Training to achieve significant growth and impact. Now, she has co-founded and actively leads a new boutique wellness concept, E20, that focuses on using electro muscular stimulation (EMS) technologies to improve movement and promote recovery. In addition to leading E20, Eloiza serves as the Chief Executive Officer of LWI, the largest network of Lindora studios across Southern California. Eloiza is a pioneer in the development of new and innovative health and wellness programs, the design of organizational growth strategies, the establishment of processes to achieve operational excellence, and the implementation of integrated client and team member experiences. She is also a sought-after speaker and consultant on health, wellness, equity, investment and leadership topics.

 

 

Author:

Bryan Myers

CEO
[solidcore]
... read more

Bryan Myers

CEO
[solidcore]

Author:

Steve Padis

Chief Financial Officer & Executive Vice President of Startegy
Barry's
... read more

Steve Padis

Chief Financial Officer & Executive Vice President of Startegy
Barry's
Report

From siloed data streams to seamless integration, Health 3.0 is here and it’s reshaping how fitness, clinical, and lifestyle data come together to drive healthier living. We’ll explore how unified platforms and AI are generating predictive insights, enabling real-time coaching, and empowering members with visibility and ownership of their health journey. Walk away with a blueprint to turn fragmented data into personalized experiences, stronger outcomes, and scalable business value.

With Google

Data
AI
Digitalization
Consumer Behaviour
Women's Health

Author:

Jarett Smith

Vice President Digital, Data & Retail
24 Hour Fitness
... read more

Jarett Smith

Vice President Digital, Data & Retail
24 Hour Fitness

Author:

Mark Williams

Digital Director
David Lloyd Clubs

Mark is the Digital Director for David Lloyd Clubs, Europe’s leading wellness operator, responsible for improving digital experiences for 800,000 members across 135 clubs in Europe.

With extensive experience in delivering digital strategy across retail, hospitality, and leisure, Mark has spent the past six years at David Lloyd Clubs creating personalised digital experiences and is currently leading AI, Machine Learning and Wearable initiatives to further enhance member and club experiences.

 

... read more

Mark Williams

Digital Director
David Lloyd Clubs

Mark is the Digital Director for David Lloyd Clubs, Europe’s leading wellness operator, responsible for improving digital experiences for 800,000 members across 135 clubs in Europe.

With extensive experience in delivering digital strategy across retail, hospitality, and leisure, Mark has spent the past six years at David Lloyd Clubs creating personalised digital experiences and is currently leading AI, Machine Learning and Wearable initiatives to further enhance member and club experiences.

 

Author:

Julia Klim

Strategic Advisor, Co-Founder
Equinox, In Search Of
... read more

Julia Klim

Strategic Advisor, Co-Founder
Equinox, In Search Of

Author:

Dugal Bain

Co-Founder and Chief Executive Officer
LifeForce
... read more

Dugal Bain

Co-Founder and Chief Executive Officer
LifeForce
 

Mark Williams

Digital Director
David Lloyd Clubs

Mark is the Digital Director for David Lloyd Clubs, Europe’s leading wellness operator, responsible for improving digital experiences for 800,000 members across 135 clubs in Europe.

With extensive experience in delivering digital strategy across retail, hospitality, and leisure, Mark has spent the past six years at David Lloyd Clubs creating personalised digital experiences and is currently leading AI, Machine Learning and Wearable initiatives to further enhance member and club experiences.

 

Read full bio

Mark Williams

Digital Director
David Lloyd Clubs

Mark Williams

Digital Director
David Lloyd Clubs

Mark is the Digital Director for David Lloyd Clubs, Europe’s leading wellness operator, responsible for improving digital experiences for 800,000 members across 135 clubs in Europe.

With extensive experience in delivering digital strategy across retail, hospitality, and leisure, Mark has spent the past six years at David Lloyd Clubs creating personalised digital experiences and is currently leading AI, Machine Learning and Wearable initiatives to further enhance member and club experiences.

 

 

Jarett Smith

Vice President Digital, Data & Retail
24 Hour Fitness

Jarett Smith

Vice President Digital, Data & Retail
24 Hour Fitness

Jarett Smith

Vice President Digital, Data & Retail
24 Hour Fitness
 

James LaValle

Chief Science Officer
Life Time

James LaValle

Chief Science Officer
Life Time

James LaValle

Chief Science Officer
Life Time