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Jeremy Brummel

Director of IT Infrastructure and Security
Chuze Fitness

Jeremy Brummel

Director of IT Infrastructure and Security
Chuze Fitness

Jeremy Brummel

Director of IT Infrastructure and Security
Chuze Fitness
 

Scott Morris

VP of Operations
Crunch Fitness

Scott Morris

VP of Operations
Crunch Fitness

Scott Morris

VP of Operations
Crunch Fitness
 

Roger Martin

Co-Founder, CEO - RockBox Fitness Franchise
Co-Founder - beem Light Sauna

Roger Martin has built a 30-year career in sales, marketing, and C-level leadership.  He is the Co-Founder of two national franchise brands, RockBox Fitness and beem® Light Sauna, and currently serves as the CEO for RockBox.  His latest venture, ThriveMore Autopilot helps small and mid-sized brick and mortar businesses generate more leads, nurture those leads, and get more prospects to walk through the door to become paying customers.

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Roger Martin

Co-Founder, CEO - RockBox Fitness Franchise
Co-Founder - beem Light Sauna

Roger Martin

Co-Founder, CEO - RockBox Fitness Franchise
Co-Founder - beem Light Sauna

Roger Martin has built a 30-year career in sales, marketing, and C-level leadership.  He is the Co-Founder of two national franchise brands, RockBox Fitness and beem® Light Sauna, and currently serves as the CEO for RockBox.  His latest venture, ThriveMore Autopilot helps small and mid-sized brick and mortar businesses generate more leads, nurture those leads, and get more prospects to walk through the door to become paying customers.

Roger has led teams as large as 500 people, and knows the importance of clear and high impact communication.  He has extensively studied human behavior and persuasion and influence throughout his career, and has trained thousands of people on how to communicate more effectively and inspirationally.  He is the author of the book, "An Insider's Guide to Business: Secrets from An Entrepreneur's Playbook," available on Amazon.

Longevity science is going mainstream and members want access to more than just workouts. We’ll explore how fitness brands are commercializing lab-backed tools like VO2 max testing, biological age tracking, hormone and metabolic panels, hyper-personalized recovery, and functional movement diagnostics to deliver on healthspan promises. Walk away with the playbook to package, price, and position these offerings for long-term loyalty and premium revenue.

Preventative Health
Longevity
Science-Backed Trends
Revenue Diversification

Author:

Jeff Zwiefel

Executive Director
Life Time MIORA Longevity & Performance

Jeff Zwiefel is the former President and Chief Operating Officer of Life Time, where he played a pivotal role in shaping the company’s evolution over more than two decades. A nearly 40-year veteran in the fitness and wellness industry, Jeff has led large-scale operations and strategic growth initiatives that have helped redefine how health clubs deliver value to their members.

Now, Jeff is channeling his deep expertise and personal passion into the rapidly emerging field of longevity and healthy aging. He is currently partnering with Life Time to lead the development of MIORA — Longevity and Performance, a groundbreaking, science-backed program designed to optimize healthy aging through personalized, clinical-grade interventions.

MIORA represents the next frontier in Life Time’s ongoing mission to deliver a Healthy Way of Life. Building on the company’s 30+ years of leadership in fitness, nutrition, and wellness, MIORA brings together advanced diagnostics, hormone optimization, and performance-based lifestyle programming to empower individuals to live longer, healthier, and more vibrant lives.

https://www.Jeffzwiefel.com

https://www.podcastcollective.io/jeff-zwiefel-media-kit

... read more

Jeff Zwiefel

Executive Director
Life Time MIORA Longevity & Performance

Jeff Zwiefel is the former President and Chief Operating Officer of Life Time, where he played a pivotal role in shaping the company’s evolution over more than two decades. A nearly 40-year veteran in the fitness and wellness industry, Jeff has led large-scale operations and strategic growth initiatives that have helped redefine how health clubs deliver value to their members.

Now, Jeff is channeling his deep expertise and personal passion into the rapidly emerging field of longevity and healthy aging. He is currently partnering with Life Time to lead the development of MIORA — Longevity and Performance, a groundbreaking, science-backed program designed to optimize healthy aging through personalized, clinical-grade interventions.

MIORA represents the next frontier in Life Time’s ongoing mission to deliver a Healthy Way of Life. Building on the company’s 30+ years of leadership in fitness, nutrition, and wellness, MIORA brings together advanced diagnostics, hormone optimization, and performance-based lifestyle programming to empower individuals to live longer, healthier, and more vibrant lives.

https://www.Jeffzwiefel.com

https://www.podcastcollective.io/jeff-zwiefel-media-kit

Author:

Dr. Mark Kovacs

(former) Vice President of Health & Performance
Canyon Ranch

Dr. Mark Kovacs is a leader in the human performance, wellness & longevity fields. He previously served in senior executive roles at Canyon Ranch, Cleveland Cavaliers (NBA), Pepsico, Gatorade and the United States Tennis Association. He played a key role in developing next-generation solutions in longevity programming, biometric monitoring, predictive recovery and nutritional product development through science and education. He is recognized globally for his work at the intersection of human performance, wellness, sports, technology, and longevity. A former NCAA champion athlete and professional tennis player, he has worked with some of the top companies, brands athletes and executives with the goal of maximizing human performance. Dr. Kovacs advises Fortune 500 leaders, elite athletes, and organizations worldwide on durability, connected health, wellness, health and longevity infrastructure, equipment and facilities planning and design.

... read more

Dr. Mark Kovacs

(former) Vice President of Health & Performance
Canyon Ranch

Dr. Mark Kovacs is a leader in the human performance, wellness & longevity fields. He previously served in senior executive roles at Canyon Ranch, Cleveland Cavaliers (NBA), Pepsico, Gatorade and the United States Tennis Association. He played a key role in developing next-generation solutions in longevity programming, biometric monitoring, predictive recovery and nutritional product development through science and education. He is recognized globally for his work at the intersection of human performance, wellness, sports, technology, and longevity. A former NCAA champion athlete and professional tennis player, he has worked with some of the top companies, brands athletes and executives with the goal of maximizing human performance. Dr. Kovacs advises Fortune 500 leaders, elite athletes, and organizations worldwide on durability, connected health, wellness, health and longevity infrastructure, equipment and facilities planning and design.

Author:

Vanessa M Chu

Advisor and Chief Operation Officer
Extension Health
... read more

Vanessa M Chu

Advisor and Chief Operation Officer
Extension Health
 

Vanessa M Chu

Advisor and Chief Operation Officer
Extension Health

Vanessa M Chu

Advisor and Chief Operation Officer
Extension Health

Vanessa M Chu

Advisor and Chief Operation Officer
Extension Health
 

Dr. Mark Kovacs

(former) Vice President of Health & Performance
Canyon Ranch

Dr. Mark Kovacs is a leader in the human performance, wellness & longevity fields. He previously served in senior executive roles at Canyon Ranch, Cleveland Cavaliers (NBA), Pepsico, Gatorade and the United States Tennis Association. He played a key role in developing next-generation solutions in longevity programming, biometric monitoring, predictive recovery and nutritional product development through science and education. He is recognized globally for his work at the intersection of human performance, wellness, sports, technology, and longevity.

Read full bio

Dr. Mark Kovacs

(former) Vice President of Health & Performance
Canyon Ranch

Dr. Mark Kovacs

(former) Vice President of Health & Performance
Canyon Ranch

Dr. Mark Kovacs is a leader in the human performance, wellness & longevity fields. He previously served in senior executive roles at Canyon Ranch, Cleveland Cavaliers (NBA), Pepsico, Gatorade and the United States Tennis Association. He played a key role in developing next-generation solutions in longevity programming, biometric monitoring, predictive recovery and nutritional product development through science and education. He is recognized globally for his work at the intersection of human performance, wellness, sports, technology, and longevity. A former NCAA champion athlete and professional tennis player, he has worked with some of the top companies, brands athletes and executives with the goal of maximizing human performance. Dr. Kovacs advises Fortune 500 leaders, elite athletes, and organizations worldwide on durability, connected health, wellness, health and longevity infrastructure, equipment and facilities planning and design.

Markets shift. Trends fade. But a brand built for longevity can carry your business through it all. We’ll unpack how strategic brand building can create member experiences that stick, unite internal teams with a shared language, and develop unique IP that no competitor can touch. You’ll see how these principles came to life in Myo’s rebrand and walk away with perspectives for building a brand that’s not just relevant today, but resilient for years to come. 

Revenue Diversification

Author:

John Scheer

Chief Creative Officer
Herman Scheer

John Scheer is the Chief Creative Officer and co-founder of Herman-Scheer, a strategic and creative consultancy that builds and transforms brands shaping the future of health and wellness. For more than 15 years, he has led high-impact rebrands, launches, and growth strategies for companies ranging from early-stage innovators to legacy names in need of reinvention. John’s approach blends sharp commercial strategy with emotional resonance, ensuring every brand decision drives real business outcomes. He believes brand is more than aesthetics, it’s how companies operate, hire, innovate, and connect with the people they serve.

... read more

John Scheer

Chief Creative Officer
Herman Scheer

John Scheer is the Chief Creative Officer and co-founder of Herman-Scheer, a strategic and creative consultancy that builds and transforms brands shaping the future of health and wellness. For more than 15 years, he has led high-impact rebrands, launches, and growth strategies for companies ranging from early-stage innovators to legacy names in need of reinvention. John’s approach blends sharp commercial strategy with emotional resonance, ensuring every brand decision drives real business outcomes. He believes brand is more than aesthetics, it’s how companies operate, hire, innovate, and connect with the people they serve.

Author:

Scott Marcaccio

Founder
MYO

Scott Marcaccio is the co-founder and CEO of Myo, a modern physical therapy brand designed to futureproof your body. With over 20 locations across major markets, including Los Angeles, Vancouver, Toronto, and New York City, Myo's best-in-class clinicians deliver more than 250,000 personalized one-on-one sessions every single year through their proprietary FutureProof Method, helping people discover how their bodies can—and should—move.

Leading today’s conversation around proactive body care, Myo partners with global brands like Nike, Equinox, and Lululemon to amplify its mission of raising body IQ globally.

... read more

Scott Marcaccio

Founder
MYO

Scott Marcaccio is the co-founder and CEO of Myo, a modern physical therapy brand designed to futureproof your body. With over 20 locations across major markets, including Los Angeles, Vancouver, Toronto, and New York City, Myo's best-in-class clinicians deliver more than 250,000 personalized one-on-one sessions every single year through their proprietary FutureProof Method, helping people discover how their bodies can—and should—move.

Leading today’s conversation around proactive body care, Myo partners with global brands like Nike, Equinox, and Lululemon to amplify its mission of raising body IQ globally.

Fitness spaces are evolving into full-service health hubs, blending movement, recovery, diagnostics, and mental wellness under one roof. This session explores how forward-thinking operators are integrating with healthcare, insurers, and digital health platforms to deliver measurable outcomes and extend healthspan. Walk away with the strategy to reposition your offering as essential infrastructure in the new well-care economy.

Preventative Health
Longevity
Science-Backed Trends

Author:

Dr. Jessica Ruff

Section Head, Center for Integrative and Lifestyle Medicine
Cleveland Clinic

Dr. Jessica Ruff is a triple board-certified physician in Clinical Informatics, Preventive Medicine & Public Health, and Lifestyle Medicine. She serves as IT Medical Director for Patient Journey at Cleveland Clinic, where she leads digital health innovation to enhance patient engagement and optimize clinical workflows. Her work spans MyChart optimization, population health tools, and enterprise access initiatives—integrating clinical insight with informatics strategy to deliver meaningful, tech-enabled care.

Dr. Jessica Ruff is a triple board-certified physician in Clinical Informatics, Preventive Medicine & Public Health, and Lifestyle Medicine. She serves as IT Medical Director for Patient Journey at Cleveland Clinic, where she leads digital health innovation to enhance patient engagement and optimize clinical workflows. Her work spans MyChart optimization, population health tools, and enterprise access initiatives—integrating clinical insight with informatics strategy to deliver meaningful, tech-enabled care.

As Section Head for the Center for Integrative & Lifestyle Medicine, Dr. Ruff leads a multidisciplinary team dedicated to helping patients prevent and reverse chronic disease through evidence-based lifestyle and integrative therapies. She is deeply committed to advancing whole-person care and is constantly exploring how connected technologies can expand access, personalize treatment, and drive sustained behavior change.

A recognized educator and thought leader, Dr. Ruff enjoys speaks on the convergence of digital health, clinical operations, and lifestyle-driven care models—bringing a unique lens that blends medical, ethical, and public health perspectives to the future of healthcare.

 

... read more

Dr. Jessica Ruff

Section Head, Center for Integrative and Lifestyle Medicine
Cleveland Clinic

Dr. Jessica Ruff is a triple board-certified physician in Clinical Informatics, Preventive Medicine & Public Health, and Lifestyle Medicine. She serves as IT Medical Director for Patient Journey at Cleveland Clinic, where she leads digital health innovation to enhance patient engagement and optimize clinical workflows. Her work spans MyChart optimization, population health tools, and enterprise access initiatives—integrating clinical insight with informatics strategy to deliver meaningful, tech-enabled care.

Dr. Jessica Ruff is a triple board-certified physician in Clinical Informatics, Preventive Medicine & Public Health, and Lifestyle Medicine. She serves as IT Medical Director for Patient Journey at Cleveland Clinic, where she leads digital health innovation to enhance patient engagement and optimize clinical workflows. Her work spans MyChart optimization, population health tools, and enterprise access initiatives—integrating clinical insight with informatics strategy to deliver meaningful, tech-enabled care.

As Section Head for the Center for Integrative & Lifestyle Medicine, Dr. Ruff leads a multidisciplinary team dedicated to helping patients prevent and reverse chronic disease through evidence-based lifestyle and integrative therapies. She is deeply committed to advancing whole-person care and is constantly exploring how connected technologies can expand access, personalize treatment, and drive sustained behavior change.

A recognized educator and thought leader, Dr. Ruff enjoys speaks on the convergence of digital health, clinical operations, and lifestyle-driven care models—bringing a unique lens that blends medical, ethical, and public health perspectives to the future of healthcare.

 

Author:

Dr. Gloria Winters

Chief Health Officer, VP Partnerships
YMCA
... read more

Dr. Gloria Winters

Chief Health Officer, VP Partnerships
YMCA
 

Dr. Jessica Ruff

Section Head, Center for Integrative and Lifestyle Medicine
Cleveland Clinic

Dr. Jessica Ruff is a triple board-certified physician in Clinical Informatics, Preventive Medicine & Public Health, and Lifestyle Medicine. She serves as IT Medical Director for Patient Journey at Cleveland Clinic, where she leads digital health innovation to enhance patient engagement and optimize clinical workflows. Her work spans MyChart optimization, population health tools, and enterprise access initiatives—integrating clinical insight with informatics strategy to deliver meaningful, tech-enabled care.

Read full bio

Dr. Jessica Ruff

Section Head, Center for Integrative and Lifestyle Medicine
Cleveland Clinic

Dr. Jessica Ruff

Section Head, Center for Integrative and Lifestyle Medicine
Cleveland Clinic

Dr. Jessica Ruff is a triple board-certified physician in Clinical Informatics, Preventive Medicine & Public Health, and Lifestyle Medicine. She serves as IT Medical Director for Patient Journey at Cleveland Clinic, where she leads digital health innovation to enhance patient engagement and optimize clinical workflows. Her work spans MyChart optimization, population health tools, and enterprise access initiatives—integrating clinical insight with informatics strategy to deliver meaningful, tech-enabled care.

Dr. Jessica Ruff is a triple board-certified physician in Clinical Informatics, Preventive Medicine & Public Health, and Lifestyle Medicine. She serves as IT Medical Director for Patient Journey at Cleveland Clinic, where she leads digital health innovation to enhance patient engagement and optimize clinical workflows. Her work spans MyChart optimization, population health tools, and enterprise access initiatives—integrating clinical insight with informatics strategy to deliver meaningful, tech-enabled care.

As Section Head for the Center for Integrative & Lifestyle Medicine, Dr. Ruff leads a multidisciplinary team dedicated to helping patients prevent and reverse chronic disease through evidence-based lifestyle and integrative therapies. She is deeply committed to advancing whole-person care and is constantly exploring how connected technologies can expand access, personalize treatment, and drive sustained behavior change.

A recognized educator and thought leader, Dr. Ruff enjoys speaks on the convergence of digital health, clinical operations, and lifestyle-driven care models—bringing a unique lens that blends medical, ethical, and public health perspectives to the future of healthcare.

 

Discover how fitness operators can use AI and machine learning to prevent failed payments, reduce involuntary churn, and boost recurring revenue.

Data
AI
Digitalization
Consumer Behaviour

Author:

Vijay Menon

Founder
Butter Payments

Vijay Menon is the Founder of Butter, a payments intelligence platform that helps subscription companies recapture revenue lost to accidental payment declines. He started his career at Microsoft, where he came up with the idea for Butter while recovering 12  million subscriptions across Xbox Live, followed by roles at Dropbox and Scribd. In 2020, Vijay launched Butter and has since gone on to raise $30 million and recover millions in revenue for hundreds of brands.

 

... read more

Vijay Menon

Founder
Butter Payments

Vijay Menon is the Founder of Butter, a payments intelligence platform that helps subscription companies recapture revenue lost to accidental payment declines. He started his career at Microsoft, where he came up with the idea for Butter while recovering 12  million subscriptions across Xbox Live, followed by roles at Dropbox and Scribd. In 2020, Vijay launched Butter and has since gone on to raise $30 million and recover millions in revenue for hundreds of brands.