HVLP is doubling down on efficiency, scale, and most importantly, experience. We’ll break down how leaders are leveraging automation, lean staffing, dynamic pricing, and high-value digital and wellness add-ons to grow market share, deepen unit economics and build loyalty. Walk away with clarity on where to invest, what to streamline, and how to unlock even greater profitability in this rapidly scaling segment.

Luxury fitness is entering a new phase defined by biometric optimization, AI-curated longevity programs, and ultra-personalized, high-touch ecosystems that extend far beyond the gym floor. We'll unpack how forward-thinking brands are building premium revenue streams through medical-grade recovery, hormone and metabolic diagnostics, and exclusive community tiers that drive lifetime value. Walk away with key intel on how to prioritize high-margin innovation, future-proof your offering, and outpace competitors in the next evolution of luxury fitness. 

Site selection is strategy, especially when you're scaling. This session unpacks how top fitness brands are using real estate analytics to choose winning locations, negotiate smarter leases, and decide between foot traffic hubs and destination spaces. Walk away with proven tactics to optimise rent, minimise risk, and expand with confidence, whether you're opening your second location or your twentieth. 

With tighter wallets and a shifting economy, brands need more innovative strategies to grow. In this workshop, discover how to harness machine learning and payments data to optimize every stage of your funnel - boosting acquisition, increasing LTV, and keeping customers happy.