CHFS Agenda | Kisaco Research

CHFS Agenda

Agenda Days: 
  • Feb 18: Pre-Day: Wednesday, 18 Feb, 2026
    Workout Class
    Registration
    2:20 PM - 3:00 PM
    Workshops
    3:00 PM - 5:15 PM

    WORKSHOP: Securing Your Base in a Volatile Market: How Retention Data Drives Acquisition and Growth

    With tighter wallets and a shifting economy, brands need more innovative strategies to grow. In this workshop, discover how to harness machine learning and payments data to optimize every stage of your funnel - boosting acquisition, increasing LTV, and keeping customers happy.

    Session Topics: 
    Scaling
    AI
    Digitalization
    Speaker(s): 

    Author:

    Charles Rosenblatt

    Chief Commercial Officer
    Butter Payments

    A seasoned innovator in the payments industry, Charles Rosenblatt has held executive leadership positions at major global banks, including Capital One and Chase, as well as prominent fintech organizations. He served on the management teams that led to the sale of Hyperwallet to PayPal and Payoneer going public, and is now Chief Commercial Officer at Butter—the payments technology leader in revenue retention for subscription businesses. Charles is a graduate with a B.A. in Economics and Politics from Pomona College and received an M.B.A. from the University of Virginia.

    ... read more

    Charles Rosenblatt

    Chief Commercial Officer
    Butter Payments

    A seasoned innovator in the payments industry, Charles Rosenblatt has held executive leadership positions at major global banks, including Capital One and Chase, as well as prominent fintech organizations. He served on the management teams that led to the sale of Hyperwallet to PayPal and Payoneer going public, and is now Chief Commercial Officer at Butter—the payments technology leader in revenue retention for subscription businesses. Charles is a graduate with a B.A. in Economics and Politics from Pomona College and received an M.B.A. from the University of Virginia.

    Time: 
    3:00 PM - 4:00 PM
    Session Type: 
    General Session (Presentation)

    WORKSHOP: Location Is (Still) Everything: How to Choose, Negotiate, and Scale Physical Spaces

    Site selection is strategy, especially when you're scaling. This session unpacks how top fitness brands are using real estate analytics to choose winning locations, negotiate smarter leases, and decide between foot traffic hubs and destination spaces. Walk away with proven tactics to optimise rent, minimise risk, and expand with confidence, whether you're opening your second location or your twentieth. 

    Session Topics: 
    Scaling
    Speaker(s): 

    Author:

    John Klein

    Chief Executive Officer
    Pause Studio

    As the SVP of Real Estate for Equinox, from 2002 to 2018, John led the expansion for both Equinox and Soulcycle.

    As Co-founder of Pause, John is focused on business vision and strategy, growth, real estate development, and financing for the company. 

    ... read more

    John Klein

    Chief Executive Officer
    Pause Studio

    As the SVP of Real Estate for Equinox, from 2002 to 2018, John led the expansion for both Equinox and Soulcycle.

    As Co-founder of Pause, John is focused on business vision and strategy, growth, real estate development, and financing for the company. 

    Time: 
    4:15 PM - 5:15 PM
    Session Type: 
    General Session (Presentation)
    Opening Drinks Reception
    From 6:00 PM
  • Feb 19: Day One: Thursday, 19 Feb, 2026
    Registration & Welcome Refreshments
    8:00 AM - 8:50 AM
    Welcome
    Chairperson's Opening Address
    8:50 AM - 9:00 AM
    Morning Sessions

    Designing Desire: The Next Evolution of Prestige in Fitness

    Luxury fitness is entering a new phase defined by biometric optimization, AI-curated longevity programs, and ultra-personalized, high-touch ecosystems that extend far beyond the gym floor. We'll unpack how forward-thinking brands are building premium revenue streams through medical-grade recovery, hormone and metabolic diagnostics, and exclusive community tiers that drive lifetime value. Walk away with key intel on how to prioritize high-margin innovation, future-proof your offering, and outpace competitors in the next evolution of luxury fitness. 

    Session Topics: 
    Scaling
    AI
    Digitalization
    Revenue Diversification
    Data
    Science-Backed Trends
    Longevity
    Preventative Health
    Consumer Behaviour
    Member Experience
    Women's Health
    Speaker(s): 

    Author:

    John Penny

    Managing Director
    Third Space

    John has held the position of Managing Director at Third Space since 2014, bringing over 20 years of experience in the health, fitness, spa, and hospitality sectors.

    Previously, John was the Managing Director of the Reebok Sports Club London and prior to that held senior management positions at the Harbour Clubs and various premium London health & leisure businesses.

    John specializes in operational excellence with a focus on business development across health, fitness, spa, programming, and customer experience solutions. He holds a BSc in Sports Science and an MBA.

     

    ... read more

    John Penny

    Managing Director
    Third Space

    John has held the position of Managing Director at Third Space since 2014, bringing over 20 years of experience in the health, fitness, spa, and hospitality sectors.

    Previously, John was the Managing Director of the Reebok Sports Club London and prior to that held senior management positions at the Harbour Clubs and various premium London health & leisure businesses.

    John specializes in operational excellence with a focus on business development across health, fitness, spa, programming, and customer experience solutions. He holds a BSc in Sports Science and an MBA.

     

    Time: 
    9:00 AM - 9:30 AM
    Agenda Track No.: 
    Track 1
    Session Type: 
    Track
    Session Stage: 
    Growth & Strategy Studio

    What’s Fueling the Next Wave of Boutique Growth?

    Boutique fitness in 2026 is defined by precision: AI-personalized programming, integrated recovery, and new loyalty models that reward frequency, not just attendance. We’ll explore how leading concepts are shifting to performance-meets-wellness models, embedding diagnostics, and extending beyond the four walls through tech-enabled coaching and digital upsells. Walk away with the strategies to evolve your offering, deepen retention, and drive premium revenue in this next phase of boutique growth.

    Session Topics: 
    Scaling
    Revenue Diversification
    Data
    AI
    Digitalization
    Science-Backed Trends
    Longevity
    Preventative Health
    Consumer Behaviour
    Member Experience
    Women's Health
    Speaker(s): 

    Author:

    JJ Creegan

    Chief Operating Officer
    OrangeTheory Fitness

    J.J. Creegan has been part of the Orangetheory team since 2020 and has been in the industry for +20 years. In his role as COO he oversees the strategy for the performance, support, & quality of all global studios.

    Before joining Orangetheory, J.J. was a key member of the founding team and served as Chief Operating Officer at Youfit Health Clubs. In this role, he spearheaded operations, strategy, marketing, and culture, driving the brand’s rapid expansion from concept to over 120 owned and operated locations in under eight years. His leadership was instrumental in transforming Youfit into a prominent player in the fitness industry.

    J.J. Is also a board member for the Health & Fitness association (formally IHRSA) advocating for our industry and representing OTF. His career in the industry began as a teenager stacking weights at an early Planet Fitness location. 

    J.J. is a true power walker who always prefers to start on the floor. His favorite benchmark is absolutely the 200m row. He and his wife Megan are happy parents to eight-year-old twins Jolene & J.J. IV.

    ... read more

    JJ Creegan

    Chief Operating Officer
    OrangeTheory Fitness

    J.J. Creegan has been part of the Orangetheory team since 2020 and has been in the industry for +20 years. In his role as COO he oversees the strategy for the performance, support, & quality of all global studios.

    Before joining Orangetheory, J.J. was a key member of the founding team and served as Chief Operating Officer at Youfit Health Clubs. In this role, he spearheaded operations, strategy, marketing, and culture, driving the brand’s rapid expansion from concept to over 120 owned and operated locations in under eight years. His leadership was instrumental in transforming Youfit into a prominent player in the fitness industry.

    J.J. Is also a board member for the Health & Fitness association (formally IHRSA) advocating for our industry and representing OTF. His career in the industry began as a teenager stacking weights at an early Planet Fitness location. 

    J.J. is a true power walker who always prefers to start on the floor. His favorite benchmark is absolutely the 200m row. He and his wife Megan are happy parents to eight-year-old twins Jolene & J.J. IV.

    Author:

    John Meloun

    Chief Financial Officer
    Xponential
    ... read more

    John Meloun

    Chief Financial Officer
    Xponential
    Time: 
    9:30 AM - 10:00 AM
    Agenda Track No.: 
    Track 1
    Session Type: 
    Track
    Session Stage: 
    Growth & Strategy Studio

    Adapting Your Offerings for the GLP Era: The Latest in Science and Strategy

    GLP-1 medications are reshaping why people walk through your doors, and what they expect when they do. We’ll explore how gyms, studios and clubs are responding with medical partnerships, habit coaching, adaptive programming that complements pharmacological weight loss and more. Walk away with actionable strategies to stay relevant, retain members, and create new revenue streams in this fast-evolving health landscape.

    Session Topics: 
    Revenue Diversification
    Science-Backed Trends
    Preventative Health
    Women's Health
    Speaker(s): 

    Author:

    Tracy J Sims

    Executive Director of Corporate Affairs - Diabetes and Obesity Care
    Eli Lilly

    Tracy Sims is Executive Director, Cardiometabolic Health Corporate Affairs at Eli Lilly and Company.  He leads health system analysis and policy modernization efforts for chronic diseases including obesity and diabetes.  Tracy’s role includes real-world evidence research, and he has authored papers in both obesity and diabetes care. He is an ex-officio member of the National Academies of Sciences, Engineering, and Medicine serving on the Roundtable On Obesity Solutions. Tracy holds a Master of Arts in Sociology from the University of Alabama at Birmingham.

    ... read more

    Tracy J Sims

    Executive Director of Corporate Affairs - Diabetes and Obesity Care
    Eli Lilly

    Tracy Sims is Executive Director, Cardiometabolic Health Corporate Affairs at Eli Lilly and Company.  He leads health system analysis and policy modernization efforts for chronic diseases including obesity and diabetes.  Tracy’s role includes real-world evidence research, and he has authored papers in both obesity and diabetes care. He is an ex-officio member of the National Academies of Sciences, Engineering, and Medicine serving on the Roundtable On Obesity Solutions. Tracy holds a Master of Arts in Sociology from the University of Alabama at Birmingham.

    Time: 
    10:00 AM - 10:40 AM
    Agenda Track No.: 
    Track 1
    Session Type: 
    Track
    Session Stage: 
    Growth & Strategy Studio
    Morning Break & Networking
    10:40 AM - 11:20 AM
    Morning Sessions

    Turning Insurance into a Fitness Ally Doesn't Have to Be Difficult

    Insurers are emerging as powerful distribution partners fueling engagement through fitness incentives, reimbursement programs, and digital health integrations. We’ll explore how leading operators are tapping into this ecosystem to attract new members, boost retention, and streamline backend operations. Walk away with a blueprint for building scalable, low-friction partnerships that turn insurance into a growth engine.

    With Trumed.

    Session Topics: 
    Revenue Diversification
    Preventative Health
    Time: 
    11:20 AM - 12:00 PM
    Agenda Track No.: 
    Track 1
    Session Type: 
    Track
    Session Stage: 
    Growth & Strategy Studio

    A Deep Dive into Women’s Health Capital Flows

    This session will break down market growth, spotlight key players driving capital into the space, and explore where investors like Next Ventures are placing their bets. Walk away with a sharper understanding of where the money is going and why the smartest investors are already there.

    Session Topics: 
    Women's Health
    Science-Backed Trends
    Longevity
    Speaker(s): 

    Author:

    Melanie Strong

    Founding Partner
    Next Ventures

    Mel started her career as a first-grade teacher and journalist. A chance meeting at the Boston Marathon led to an interview for an entry level job at Nike. She spent 17 years there, where she led businesses including Nike Women and Nike Skateboarding, and worked on the launch of the Nike Running and Training Club apps. In 2019 she left Nike to co-found venture capital firm NEXT VENTURES, focused on early-stage investments across health and wellness in companies like Oura ring and Outside. She serves on the boards of Cofertility, Ramble Campgrounds, Sage Hospitality, University of Oregon’s Knight Campus, Outdoor Afro and USA Cycling — and when she’s not traveling you can find her mountain biking on the trails in Hood River Oregon.

    ... read more

    Melanie Strong

    Founding Partner
    Next Ventures

    Mel started her career as a first-grade teacher and journalist. A chance meeting at the Boston Marathon led to an interview for an entry level job at Nike. She spent 17 years there, where she led businesses including Nike Women and Nike Skateboarding, and worked on the launch of the Nike Running and Training Club apps. In 2019 she left Nike to co-found venture capital firm NEXT VENTURES, focused on early-stage investments across health and wellness in companies like Oura ring and Outside. She serves on the boards of Cofertility, Ramble Campgrounds, Sage Hospitality, University of Oregon’s Knight Campus, Outdoor Afro and USA Cycling — and when she’s not traveling you can find her mountain biking on the trails in Hood River Oregon.

    Time: 
    11:20 AM - 11:40 AM
    Agenda Track No.: 
    Track 6
    Session Type: 
    Track
    Session Stage: 
    Women's Health Symposium

    Cracking Corporate Wellness: How to Win, Scale, and Deliver ROI

    Corporate wellness is evolving from a nice-to-have to a strategic investment in workforce health, equity, and retention. We’ll unpack how fitness and wellness brands are aligning with HR goals, navigating procurement, and building scalable programs for remote and hybrid teams. Walk away with a framework to win corporate deals, prove ROI, and activate partnerships that drive sustained revenue and brand visibility.

    Session Topics: 
    Revenue Diversification
    Longevity
    Member Experience
    Consumer Behaviour
    Women's Health
    Speaker(s): 

    Author:

    Bill Bourque

    Chief Operations Officer
    EXOS
    ... read more

    Bill Bourque

    Chief Operations Officer
    EXOS

    Author:

    Andrew Matthews

    Health + Performance Service Delivery Lead
    Google

    With nearly two decades of experience in the fitness and well-being industry, Andrew brings a wealth of knowledge to the conversation on workplace wellness. Starting his career as a personal trainer and swim coach, he built a deep understanding of individual health journeys, later contributing to leading organizations like Plus One Fitness, and Exos. This foundational experience in fostering personal vitality underpins his holistic approach to employee well-being.

     

    For the past nine years, Andrew has been instrumental in scaling Google's Health and Performance(H+P) program from a handful of locations to over 100 in more than 40 countries. In his current role, he leads the H+P team focused on developing and launching comprehensive programs focused on various aspects of health, ultimately enhancing the vibrancy and sustainable productivity of Google's workplaces. His unique insights into demonstrating the return on investment (ROI) from these initiatives are invaluable for companies looking to strategically invest in their most vital asset: their employees.

    ... read more

    Andrew Matthews

    Health + Performance Service Delivery Lead
    Google

    With nearly two decades of experience in the fitness and well-being industry, Andrew brings a wealth of knowledge to the conversation on workplace wellness. Starting his career as a personal trainer and swim coach, he built a deep understanding of individual health journeys, later contributing to leading organizations like Plus One Fitness, and Exos. This foundational experience in fostering personal vitality underpins his holistic approach to employee well-being.

     

    For the past nine years, Andrew has been instrumental in scaling Google's Health and Performance(H+P) program from a handful of locations to over 100 in more than 40 countries. In his current role, he leads the H+P team focused on developing and launching comprehensive programs focused on various aspects of health, ultimately enhancing the vibrancy and sustainable productivity of Google's workplaces. His unique insights into demonstrating the return on investment (ROI) from these initiatives are invaluable for companies looking to strategically invest in their most vital asset: their employees.

    Author:

    Doug Leonard

    Vice President of Partnerships & Strategic Initiatives
    SoulCycle
    ... read more

    Doug Leonard

    Vice President of Partnerships & Strategic Initiatives
    SoulCycle

    Author:

    Dr. William Ajayi

    Global Head of Wellbeing
    Netflix

    Will Ajayi is the Head of Wellbeing at Netflix, where he leads initiatives to sustain wellbeing in high-performing environments. He previously held roles at Google as an Organizational Well-Being Consultant and Positive Psychology Program Manager, and at YouTube as a Mental Health Specialist, where he supported teams exposed to sensitive content and partnered with executive leadership to embed resilience and wellbeing into the culture. Before entering the tech industry, Will worked across healthcare at the VA, in private practice, and within the criminal justice system at the Federal Bureau of Prisons. Originally from Nigeria and raised in Cleveland, OH, he earned his Ph.D. in Psychological and Forensic Assessment from Kent State University. A Clinical Psychologist by training, Will has devoted much of his career to reimagining the experience of seeking and receiving mental health services—shaping it into a stigma-free, open, and fulfilling journey.

     

    ... read more

    Dr. William Ajayi

    Global Head of Wellbeing
    Netflix

    Will Ajayi is the Head of Wellbeing at Netflix, where he leads initiatives to sustain wellbeing in high-performing environments. He previously held roles at Google as an Organizational Well-Being Consultant and Positive Psychology Program Manager, and at YouTube as a Mental Health Specialist, where he supported teams exposed to sensitive content and partnered with executive leadership to embed resilience and wellbeing into the culture. Before entering the tech industry, Will worked across healthcare at the VA, in private practice, and within the criminal justice system at the Federal Bureau of Prisons. Originally from Nigeria and raised in Cleveland, OH, he earned his Ph.D. in Psychological and Forensic Assessment from Kent State University. A Clinical Psychologist by training, Will has devoted much of his career to reimagining the experience of seeking and receiving mental health services—shaping it into a stigma-free, open, and fulfilling journey.

     

    Time: 
    12:00 PM - 12:30 PM
    Agenda Track No.: 
    Track 1
    Session Type: 
    Track
    Session Stage: 
    Growth & Strategy Studio

    Latest in Female Physiology - The Science that Will Define 2026

    The future of women’s wellness is being shaped by science, not trends. This session dives deep into the latest research on hormone-responsive training and nutrition, sarcopenia resistance training, and stress resiliance, revealing how female physiology is finally taking center stage. Walk away with a data-backed understanding of what’s changing, what’s clinically validated, and what will define the next generation of fitness solutions for women.

    Session Topics: 
    Women's Health
    Science-Backed Trends
    Longevity
    Speaker(s): 

    Author:

    Amber Taylor

    Chief Digital Product Officer
    Les Mills

    For over 20 years I have worked in technology with a focus on improving peoples’ lives. From launching international websites and marketing for TIBCO, to leading the developer community for MuleSoft, to driving digital / live video / AI-led community shopping experiences at Amazon, to creating fitness experiences at Nike and now Les Mills that drive habit, my goal is to inspire, delight, and move people to action. My purpose is to help people live their best lives. My passion is working with high-trust teams who care and invent on behalf of customers – and have fun along the way.

    Today I get to lead an amazing team of 150 who build all of the Digital and AI experiences that power Les Mills. We serve 23K gyms around the globe, 100K instructors, and hundreds of thousands of Movers in D2C experiences. I believe science supports humans in pursuing their best life and my goal is to inspire, delight, and move people literally and figuratively.

    ... read more

    Amber Taylor

    Chief Digital Product Officer
    Les Mills

    For over 20 years I have worked in technology with a focus on improving peoples’ lives. From launching international websites and marketing for TIBCO, to leading the developer community for MuleSoft, to driving digital / live video / AI-led community shopping experiences at Amazon, to creating fitness experiences at Nike and now Les Mills that drive habit, my goal is to inspire, delight, and move people to action. My purpose is to help people live their best lives. My passion is working with high-trust teams who care and invent on behalf of customers – and have fun along the way.

    Today I get to lead an amazing team of 150 who build all of the Digital and AI experiences that power Les Mills. We serve 23K gyms around the globe, 100K instructors, and hundreds of thousands of Movers in D2C experiences. I believe science supports humans in pursuing their best life and my goal is to inspire, delight, and move people literally and figuratively.

    Author:

    Jinger Gottschall

    Director of Sports Research
    New Balance
    ... read more

    Jinger Gottschall

    Director of Sports Research
    New Balance
    Time: 
    11:40 AM - 12:10 PM
    Agenda Track No.: 
    Track 6
    Session Type: 
    Track
    Session Stage: 
    Women's Health Symposium

    How to Design for HER Based on Science-Backed Trends

    Turning science into strategy is the next step and fitness operators are rethinking programming, coaching, and environments to meet women’s evolving needs. This session explores how to operationalize hormone-informed training, recovery protocols for perimenopause, and stress-responsive formats in real-world studio and gym settings. 

    Session Topics: 
    Women's Health
    Science-Backed Trends
    Longevity
    Speaker(s): 

    Author:

    Sadie Lincoln

    Chief Executive Officer
    Barre3
    ... read more

    Sadie Lincoln

    Chief Executive Officer
    Barre3

    Author:

    Seane Marie Faulkner

    Senior Vice President of Product & Innovation
    The Well NYC
    ... read more

    Seane Marie Faulkner

    Senior Vice President of Product & Innovation
    The Well NYC
    Time: 
    12:10 PM - 12:30 PM
    Agenda Track No.: 
    Track 6
    Session Type: 
    Track
    Session Stage: 
    Women's Health Symposium
    Lunch Break & Networking
    12:30 PM - 2:00 PM
    Afternoon Sessions

    Unleashing Data & AI to Drive Results

    This fireside chat will explore how F45’s engineering team has unlocked data and AI to power real business results. We’ll dig into how they’ve modernized their wearable biometrics platform (Lionheart), unlocked rich marketing insights, and leveraged cutting edge analytics and AI in their mobile app. It’s a behind-the-scenes look at what becomes possible when the right technology accelerates the work that matters most.

    Session Topics: 
    Data
    AI
    Digitalization
    Speaker(s): 

    Author:

    Greg Solak

    Head of Engineering
    F45

    Greg Solak is a seasoned tech leader in the Fitness space. He is the Engineering Lead at F45 Training - a global fitness company. Prior to joining F45, he was the Tech Lead at Flywheel Sports, a boutique indoor cycling company. 

    His latest focus is LionHeart: F45 Training’s heart rate tracker. He’s championing a system that is not only more intuitive, but also allows members to adjust their resting and max heart rates for better workout results. Greg is passionate about using his technical skills to drive innovation in the connected fitness space and enhance the workout experience.

    ... read more

    Greg Solak

    Head of Engineering
    F45

    Greg Solak is a seasoned tech leader in the Fitness space. He is the Engineering Lead at F45 Training - a global fitness company. Prior to joining F45, he was the Tech Lead at Flywheel Sports, a boutique indoor cycling company. 

    His latest focus is LionHeart: F45 Training’s heart rate tracker. He’s championing a system that is not only more intuitive, but also allows members to adjust their resting and max heart rates for better workout results. Greg is passionate about using his technical skills to drive innovation in the connected fitness space and enhance the workout experience.

    Author:

    Chris Crane

    Co-Founder & CPO
    Fiveonefour

    Chris Crane is the Co-Founder and Chief Product Officer at Fiveonefour, dedicated to transforming the data and analytics stack with cutting-edge developer experiences. His career has spanned leadership roles at startups through Fortune 100 companies across the sport and technology sectors. At Nike, he led product teams driving cutting-edge innovations in data tech and e-commerce platforms. Earlier in his career, he worked at Bain & Co, and Bain Capital Ventures, before playing pivotal roles in scaling Sysdig into a multi-billion-dollar tech startup unicorn, and Datalogue into a leader in the data engineering and data pipelining space.

    ... read more

    Chris Crane

    Co-Founder & CPO
    Fiveonefour

    Chris Crane is the Co-Founder and Chief Product Officer at Fiveonefour, dedicated to transforming the data and analytics stack with cutting-edge developer experiences. His career has spanned leadership roles at startups through Fortune 100 companies across the sport and technology sectors. At Nike, he led product teams driving cutting-edge innovations in data tech and e-commerce platforms. Earlier in his career, he worked at Bain & Co, and Bain Capital Ventures, before playing pivotal roles in scaling Sysdig into a multi-billion-dollar tech startup unicorn, and Datalogue into a leader in the data engineering and data pipelining space.

    Author:

    Tim Delisle

    Co-Founder & CEO
    Fiveonefour

    Tim Delisle is the Co-Founder and CEO of Fiveonefour, where he leads efforts to transform data and analytics for developers. Previously, he co-founded and sold Datalogue to Nike, where he served as VP of Engineering for Enterprise Data, overseeing global software and data engineering 

    teams.

    At Fiveonefour, Tim spearheads the development of Moose, an open-source framework; Boreal, a hosting platform; and Aurora, an AI-powered Data Engineer. These tools empower industries, including connected fitness, to optimize data workflows and scale effectively. A seasoned entrepreneur, Tim is passionate about driving innovation and helping businesses unlock the full potential of their data.

     

    ... read more

    Tim Delisle

    Co-Founder & CEO
    Fiveonefour

    Tim Delisle is the Co-Founder and CEO of Fiveonefour, where he leads efforts to transform data and analytics for developers. Previously, he co-founded and sold Datalogue to Nike, where he served as VP of Engineering for Enterprise Data, overseeing global software and data engineering 

    teams.

    At Fiveonefour, Tim spearheads the development of Moose, an open-source framework; Boreal, a hosting platform; and Aurora, an AI-powered Data Engineer. These tools empower industries, including connected fitness, to optimize data workflows and scale effectively. A seasoned entrepreneur, Tim is passionate about driving innovation and helping businesses unlock the full potential of their data.

     

    Time: 
    2:00 PM - 2:30 PM
    Agenda Track No.: 
    Track 1
    Session Type: 
    Track
    Session Stage: 
    Growth & Strategy Studio

    Elite Edge: What Everyday Fitness Can Learn from Pro Athletes

    What happens when Olympic-level performance science filters into everyday fitness? We’ll explore how recovery tech, nervous system training, and mindset tools from elite athletics are being adapted for broader wellness markets and where the line should be drawn. Walk away with insights on what drives results, what’s scalable, and how to differentiate your brand using tactics once reserved for the top 1%.

    Session Topics: 
    Women's Health
    Science-Backed Trends
    Speaker(s): 

    Author:

    Amanda Phillips

    Chief Performance Innovation Officer
    EXOS

    Amanda Phillips is the Chief Performance Innovation Officer (CPIO) at Exos. She’s responsible for leading the performance innovation team to evolve Exos products, services, and practitioners while establishing Exos’ long-term innovation strategy. A 22-year Exos veteran, before taking the CPIO role, Amanda established Exos' nutrition, research & business insights function and played a leadership role across strategic partnerships and industry relations.

     

    ... read more

    Amanda Phillips

    Chief Performance Innovation Officer
    EXOS

    Amanda Phillips is the Chief Performance Innovation Officer (CPIO) at Exos. She’s responsible for leading the performance innovation team to evolve Exos products, services, and practitioners while establishing Exos’ long-term innovation strategy. A 22-year Exos veteran, before taking the CPIO role, Amanda established Exos' nutrition, research & business insights function and played a leadership role across strategic partnerships and industry relations.

     

    Time: 
    2:00 PM - 2:30 PM
    Agenda Track No.: 
    Track 2
    Session Type: 
    Track
    Session Stage: 
    Health & Longevity Studio

    Reducing Churn: How Machine Learning Can Boost Your Collections

    Discover how fitness operators can use AI and machine learning to prevent failed payments, reduce involuntary churn, and boost recurring revenue.

    Session Topics: 
    Data
    AI
    Digitalization
    Consumer Behaviour
    Speaker(s): 

    Author:

    Vijay Menon

    Founder
    Butter Payments

    Vijay Menon is the Founder of Butter, a payments intelligence platform that helps subscription companies recapture revenue lost to accidental payment declines. He started his career at Microsoft, where he came up with the idea for Butter while recovering 12  million subscriptions across Xbox Live, followed by roles at Dropbox and Scribd. In 2020, Vijay launched Butter and has since gone on to raise $30 million and recover millions in revenue for hundreds of brands.

     

    ... read more

    Vijay Menon

    Founder
    Butter Payments

    Vijay Menon is the Founder of Butter, a payments intelligence platform that helps subscription companies recapture revenue lost to accidental payment declines. He started his career at Microsoft, where he came up with the idea for Butter while recovering 12  million subscriptions across Xbox Live, followed by roles at Dropbox and Scribd. In 2020, Vijay launched Butter and has since gone on to raise $30 million and recover millions in revenue for hundreds of brands.

     

    Time: 
    2:30 PM - 3:10 PM
    Agenda Track No.: 
    Track 1
    Session Type: 
    Track
    Session Stage: 
    Growth & Strategy Studio

    From Gyms to Health Hubs: Fitness as the New Preventive Health Frontier

    Fitness spaces are evolving into full-service health hubs, blending movement, recovery, diagnostics, and mental wellness under one roof. This session explores how forward-thinking operators are integrating with healthcare, insurers, and digital health platforms to deliver measurable outcomes and extend healthspan. Walk away with the strategy to reposition your offering as essential infrastructure in the new well-care economy.

    Session Topics: 
    Preventative Health
    Longevity
    Science-Backed Trends
    Speaker(s): 

    Author:

    Dr. Jessica Ruff

    Section Head, Center for Integrative and Lifestyle Medicine
    Cleveland Clinic

    Dr. Jessica Ruff is a triple board-certified physician in Clinical Informatics, Preventive Medicine & Public Health, and Lifestyle Medicine. She serves as IT Medical Director for Patient Journey at Cleveland Clinic, where she leads digital health innovation to enhance patient engagement and optimize clinical workflows. Her work spans MyChart optimization, population health tools, and enterprise access initiatives—integrating clinical insight with informatics strategy to deliver meaningful, tech-enabled care.

    Dr. Jessica Ruff is a triple board-certified physician in Clinical Informatics, Preventive Medicine & Public Health, and Lifestyle Medicine. She serves as IT Medical Director for Patient Journey at Cleveland Clinic, where she leads digital health innovation to enhance patient engagement and optimize clinical workflows. Her work spans MyChart optimization, population health tools, and enterprise access initiatives—integrating clinical insight with informatics strategy to deliver meaningful, tech-enabled care.

    As Section Head for the Center for Integrative & Lifestyle Medicine, Dr. Ruff leads a multidisciplinary team dedicated to helping patients prevent and reverse chronic disease through evidence-based lifestyle and integrative therapies. She is deeply committed to advancing whole-person care and is constantly exploring how connected technologies can expand access, personalize treatment, and drive sustained behavior change.

    A recognized educator and thought leader, Dr. Ruff enjoys speaks on the convergence of digital health, clinical operations, and lifestyle-driven care models—bringing a unique lens that blends medical, ethical, and public health perspectives to the future of healthcare.

     

    ... read more

    Dr. Jessica Ruff

    Section Head, Center for Integrative and Lifestyle Medicine
    Cleveland Clinic

    Dr. Jessica Ruff is a triple board-certified physician in Clinical Informatics, Preventive Medicine & Public Health, and Lifestyle Medicine. She serves as IT Medical Director for Patient Journey at Cleveland Clinic, where she leads digital health innovation to enhance patient engagement and optimize clinical workflows. Her work spans MyChart optimization, population health tools, and enterprise access initiatives—integrating clinical insight with informatics strategy to deliver meaningful, tech-enabled care.

    Dr. Jessica Ruff is a triple board-certified physician in Clinical Informatics, Preventive Medicine & Public Health, and Lifestyle Medicine. She serves as IT Medical Director for Patient Journey at Cleveland Clinic, where she leads digital health innovation to enhance patient engagement and optimize clinical workflows. Her work spans MyChart optimization, population health tools, and enterprise access initiatives—integrating clinical insight with informatics strategy to deliver meaningful, tech-enabled care.

    As Section Head for the Center for Integrative & Lifestyle Medicine, Dr. Ruff leads a multidisciplinary team dedicated to helping patients prevent and reverse chronic disease through evidence-based lifestyle and integrative therapies. She is deeply committed to advancing whole-person care and is constantly exploring how connected technologies can expand access, personalize treatment, and drive sustained behavior change.

    A recognized educator and thought leader, Dr. Ruff enjoys speaks on the convergence of digital health, clinical operations, and lifestyle-driven care models—bringing a unique lens that blends medical, ethical, and public health perspectives to the future of healthcare.

     

    Author:

    Dr. Gloria Winters

    Chief Health Officer, VP Partnerships
    YMCA
    ... read more

    Dr. Gloria Winters

    Chief Health Officer, VP Partnerships
    YMCA
    Time: 
    2:30 PM - 3:10 PM
    Agenda Track No.: 
    Track 2
    Session Type: 
    Track
    Session Stage: 
    Health & Longevity Studio
    Afternoon Break & Networking
    3:10 PM - 3:50 PM
    Afternoon Break
    Afternoon Sessions

    Futureproof the Brand: Building for Longevity

    Markets shift. Trends fade. But a brand built for longevity can carry your business through it all. We’ll unpack how strategic brand building can create member experiences that stick, unite internal teams with a shared language, and develop unique IP that no competitor can touch. You’ll see how these principles came to life in Myo’s rebrand and walk away with perspectives for building a brand that’s not just relevant today, but resilient for years to come. 

    Session Topics: 
    Revenue Diversification
    Speaker(s): 

    Author:

    John Scheer

    Chief Creative Officer
    Herman Scheer

    John Scheer is the Chief Creative Officer and co-founder of Herman-Scheer, a strategic and creative consultancy that builds and transforms brands shaping the future of health and wellness. For more than 15 years, he has led high-impact rebrands, launches, and growth strategies for companies ranging from early-stage innovators to legacy names in need of reinvention. John’s approach blends sharp commercial strategy with emotional resonance, ensuring every brand decision drives real business outcomes. He believes brand is more than aesthetics, it’s how companies operate, hire, innovate, and connect with the people they serve.

    ... read more

    John Scheer

    Chief Creative Officer
    Herman Scheer

    John Scheer is the Chief Creative Officer and co-founder of Herman-Scheer, a strategic and creative consultancy that builds and transforms brands shaping the future of health and wellness. For more than 15 years, he has led high-impact rebrands, launches, and growth strategies for companies ranging from early-stage innovators to legacy names in need of reinvention. John’s approach blends sharp commercial strategy with emotional resonance, ensuring every brand decision drives real business outcomes. He believes brand is more than aesthetics, it’s how companies operate, hire, innovate, and connect with the people they serve.

    Author:

    Scott Marcaccio

    Founder
    MYO

    Scott Marcaccio is the co-founder and CEO of Myo, a modern physical therapy brand designed to futureproof your body. With over 20 locations across major markets, including Los Angeles, Vancouver, Toronto, and New York City, Myo's best-in-class clinicians deliver more than 250,000 personalized one-on-one sessions every single year through their proprietary FutureProof Method, helping people discover how their bodies can—and should—move.

    Leading today’s conversation around proactive body care, Myo partners with global brands like Nike, Equinox, and Lululemon to amplify its mission of raising body IQ globally.

    ... read more

    Scott Marcaccio

    Founder
    MYO

    Scott Marcaccio is the co-founder and CEO of Myo, a modern physical therapy brand designed to futureproof your body. With over 20 locations across major markets, including Los Angeles, Vancouver, Toronto, and New York City, Myo's best-in-class clinicians deliver more than 250,000 personalized one-on-one sessions every single year through their proprietary FutureProof Method, helping people discover how their bodies can—and should—move.

    Leading today’s conversation around proactive body care, Myo partners with global brands like Nike, Equinox, and Lululemon to amplify its mission of raising body IQ globally.

    Time: 
    3:50 PM - 4:10 PM
    Agenda Track No.: 
    Track 1
    Session Type: 
    Track
    Session Stage: 
    Growth & Strategy Studio

    Turning the Newest Longevity Science into Member Value

    Longevity science is going mainstream and members want access to more than just workouts. We’ll explore how fitness brands are commercializing lab-backed tools like VO2 max testing, biological age tracking, hormone and metabolic panels, hyper-personalized recovery, and functional movement diagnostics to deliver on healthspan promises. Walk away with the playbook to package, price, and position these offerings for long-term loyalty and premium revenue.

    Session Topics: 
    Preventative Health
    Longevity
    Science-Backed Trends
    Revenue Diversification
    Speaker(s): 

    Author:

    Jeff Zwiefel

    Executive Director
    Life Time MIORA Longevity & Performance

    Jeff Zwiefel is the former President and Chief Operating Officer of Life Time, where he played a pivotal role in shaping the company’s evolution over more than two decades. A nearly 40-year veteran in the fitness and wellness industry, Jeff has led large-scale operations and strategic growth initiatives that have helped redefine how health clubs deliver value to their members.

    Now, Jeff is channeling his deep expertise and personal passion into the rapidly emerging field of longevity and healthy aging. He is currently partnering with Life Time to lead the development of MIORA — Longevity and Performance, a groundbreaking, science-backed program designed to optimize healthy aging through personalized, clinical-grade interventions.

    MIORA represents the next frontier in Life Time’s ongoing mission to deliver a Healthy Way of Life. Building on the company’s 30+ years of leadership in fitness, nutrition, and wellness, MIORA brings together advanced diagnostics, hormone optimization, and performance-based lifestyle programming to empower individuals to live longer, healthier, and more vibrant lives.

    https://www.Jeffzwiefel.com

    https://www.podcastcollective.io/jeff-zwiefel-media-kit

    ... read more

    Jeff Zwiefel

    Executive Director
    Life Time MIORA Longevity & Performance

    Jeff Zwiefel is the former President and Chief Operating Officer of Life Time, where he played a pivotal role in shaping the company’s evolution over more than two decades. A nearly 40-year veteran in the fitness and wellness industry, Jeff has led large-scale operations and strategic growth initiatives that have helped redefine how health clubs deliver value to their members.

    Now, Jeff is channeling his deep expertise and personal passion into the rapidly emerging field of longevity and healthy aging. He is currently partnering with Life Time to lead the development of MIORA — Longevity and Performance, a groundbreaking, science-backed program designed to optimize healthy aging through personalized, clinical-grade interventions.

    MIORA represents the next frontier in Life Time’s ongoing mission to deliver a Healthy Way of Life. Building on the company’s 30+ years of leadership in fitness, nutrition, and wellness, MIORA brings together advanced diagnostics, hormone optimization, and performance-based lifestyle programming to empower individuals to live longer, healthier, and more vibrant lives.

    https://www.Jeffzwiefel.com

    https://www.podcastcollective.io/jeff-zwiefel-media-kit

    Author:

    Dr. Mark Kovacs

    (former) Vice President of Health & Performance
    Canyon Ranch

    Dr. Mark Kovacs is a leader in the human performance, wellness & longevity fields. He previously served in senior executive roles at Canyon Ranch, Cleveland Cavaliers (NBA), Pepsico, Gatorade and the United States Tennis Association. He played a key role in developing next-generation solutions in longevity programming, biometric monitoring, predictive recovery and nutritional product development through science and education. He is recognized globally for his work at the intersection of human performance, wellness, sports, technology, and longevity. A former NCAA champion athlete and professional tennis player, he has worked with some of the top companies, brands athletes and executives with the goal of maximizing human performance. Dr. Kovacs advises Fortune 500 leaders, elite athletes, and organizations worldwide on durability, connected health, wellness, health and longevity infrastructure, equipment and facilities planning and design.

    ... read more

    Dr. Mark Kovacs

    (former) Vice President of Health & Performance
    Canyon Ranch

    Dr. Mark Kovacs is a leader in the human performance, wellness & longevity fields. He previously served in senior executive roles at Canyon Ranch, Cleveland Cavaliers (NBA), Pepsico, Gatorade and the United States Tennis Association. He played a key role in developing next-generation solutions in longevity programming, biometric monitoring, predictive recovery and nutritional product development through science and education. He is recognized globally for his work at the intersection of human performance, wellness, sports, technology, and longevity. A former NCAA champion athlete and professional tennis player, he has worked with some of the top companies, brands athletes and executives with the goal of maximizing human performance. Dr. Kovacs advises Fortune 500 leaders, elite athletes, and organizations worldwide on durability, connected health, wellness, health and longevity infrastructure, equipment and facilities planning and design.

    Author:

    Vanessa M Chu

    Advisor and Chief Operation Officer
    Extension Health
    ... read more

    Vanessa M Chu

    Advisor and Chief Operation Officer
    Extension Health
    Time: 
    3:50 PM - 4:30 PM
    Agenda Track No.: 
    Track 2
    Session Type: 
    Track
    Session Stage: 
    Health & Longevity Studio

    Smart Scaling: How to Meet Your Expansion Goals for 2026 with Ease

    4:10pm - 4:30 pm: One Brand, Many Locations: Creating Franchise Consistency at Scale with RockBox Fitness Franchise/beem Light Sauna and YogaSix

    4:30pm - 4:50 pm: Fast, Secure and Lean: Strategies for Cost-Efficient Market Domination with Crunch Fitness and Chuze Fitness.

    4:50pm - 5:10 pm: Human Touchpoints: The Role of Talent in Turning Leads into Members with 1Rebel and Purpose Brands.

    Session Topics: 
    Scaling
    Speaker(s): 

    Author:

    Roger Martin

    Co-Founder, CEO - RockBox Fitness Franchise
    Co-Founder - beem Light Sauna

    Roger Martin has built a 30-year career in sales, marketing, and C-level leadership.  He is the Co-Founder of two national franchise brands, RockBox Fitness and beem® Light Sauna, and currently serves as the CEO for RockBox.  His latest venture, ThriveMore Autopilot helps small and mid-sized brick and mortar businesses generate more leads, nurture those leads, and get more prospects to walk through the door to become paying customers.

    Roger has led teams as large as 500 people, and knows the importance of clear and high impact communication.  He has extensively studied human behavior and persuasion and influence throughout his career, and has trained thousands of people on how to communicate more effectively and inspirationally.  He is the author of the book, "An Insider's Guide to Business: Secrets from An Entrepreneur's Playbook," available on Amazon.

    ... read more

    Roger Martin

    Co-Founder, CEO - RockBox Fitness Franchise
    Co-Founder - beem Light Sauna

    Roger Martin has built a 30-year career in sales, marketing, and C-level leadership.  He is the Co-Founder of two national franchise brands, RockBox Fitness and beem® Light Sauna, and currently serves as the CEO for RockBox.  His latest venture, ThriveMore Autopilot helps small and mid-sized brick and mortar businesses generate more leads, nurture those leads, and get more prospects to walk through the door to become paying customers.

    Roger has led teams as large as 500 people, and knows the importance of clear and high impact communication.  He has extensively studied human behavior and persuasion and influence throughout his career, and has trained thousands of people on how to communicate more effectively and inspirationally.  He is the author of the book, "An Insider's Guide to Business: Secrets from An Entrepreneur's Playbook," available on Amazon.

    Author:

    Scott Morris

    VP of Operations
    Crunch Fitness
    ... read more

    Scott Morris

    VP of Operations
    Crunch Fitness

    Author:

    Jeremy Brummel

    Director of IT Infrastructure and Security
    Chuze Fitness
    ... read more

    Jeremy Brummel

    Director of IT Infrastructure and Security
    Chuze Fitness

    Author:

    James Balfour

    Chief Executive Officer
    1Rebel
    ... read more

    James Balfour

    Chief Executive Officer
    1Rebel

    Author:

    Jarett Perelmutter

    Senior Vice President Business Development
    Purpose Brands
    ... read more

    Jarett Perelmutter

    Senior Vice President Business Development
    Purpose Brands

    Author:

    Jeff Miller

    Chief Marketing Officer
    YogaSix

    With over 20 years of marketing experience spanning boutique fitness, yoga, health and wellness franchising, and the surf industry, Jeff serves as the Chief Marketing Officer for YogaSix, part of Xponential Fitness. Prior to YogaSix, he was in marketing leadership positions with Row House, Orangetheory Fitness, Upgrade Labs, and YogaWorks.  A father of two teens and passionate surfer, he also enjoys yoga, snowboarding, golf, and cheering on his LA Lakers and Dodgers. Jeff is a 27-year LA County Ocean Lifeguard and the President of a nonprofit foundation that uses ocean therapy to support at-risk youth, first responders, and veterans.

    ... read more

    Jeff Miller

    Chief Marketing Officer
    YogaSix

    With over 20 years of marketing experience spanning boutique fitness, yoga, health and wellness franchising, and the surf industry, Jeff serves as the Chief Marketing Officer for YogaSix, part of Xponential Fitness. Prior to YogaSix, he was in marketing leadership positions with Row House, Orangetheory Fitness, Upgrade Labs, and YogaWorks.  A father of two teens and passionate surfer, he also enjoys yoga, snowboarding, golf, and cheering on his LA Lakers and Dodgers. Jeff is a 27-year LA County Ocean Lifeguard and the President of a nonprofit foundation that uses ocean therapy to support at-risk youth, first responders, and veterans.

    Time: 
    4:10 PM- 5:10 PM
    Agenda Track No.: 
    Track 1
    Summary: 
    3 x 20 Min Fireside Chats
    Session Type: 
    Track
    Session Stage: 
    Growth & Strategy Studio

    ROUNDTABLES: Designing the Ultimate Holistic Health Membership: From Science to Strategy

    Roundtable 1: Neuro-Fitness: Training the Brain Through Movement and Mindfulness

    Roundtable 2: Precision Fuel: Biomarkers, AI & the Future of Nutrition Programming

    Roundtable 3: Sleep as Strategy: Turning Sleep Data Into Fitness Results

    Roundtable 4: Movement is Medicine: Exercise Strategies for Healthy Aging with Mayo Clinic

    Roundtable 5: The 2026 Blueprint: Future-Proofing Your Fitness Services for Higher Retention & Revenue



    Session Topics: 
    Preventative Health
    Longevity
    Science-Backed Trends
    Revenue Diversification
    Speaker(s): 

    Author:

    Dr. Ed Laskowski

    Professor, Department of PM&R and Division of Sports Medicine
    Mayo Clinic
    ... read more

    Dr. Ed Laskowski

    Professor, Department of PM&R and Division of Sports Medicine
    Mayo Clinic

    Author:

    Mike Fantigrassi

    Head of Product
    National Academy of Sports Medicine (NASM)

    Mike Fantigrassi, MS, MBA, NASM-CPT, CES, PES, CNC, NSCA-CSCS, is a seasoned professional with over 30 years in the health and fitness industry. Throughout his extensive career, Mike has navigated roles ranging from personal trainer and fitness manager to pivotal leadership positions at the National Academy of Sports Medicine (NASM). Since 2010, he has dedicated his expertise to NASM, currently serving as the Head of Product.

    Mike is recognized as a subject matter expert in fitness, wellness, and nutrition, and his insights have found their way into books, magazines, and various media outlets. Under his guidance, NASM has introduced numerous initiatives, including courses in wellness, nutrition, and physique enhancement. Mike holds a B.S. in Food and Nutrition from Florida State University and an M.S. in Exercise Science from PennWest University.

    ... read more

    Mike Fantigrassi

    Head of Product
    National Academy of Sports Medicine (NASM)

    Mike Fantigrassi, MS, MBA, NASM-CPT, CES, PES, CNC, NSCA-CSCS, is a seasoned professional with over 30 years in the health and fitness industry. Throughout his extensive career, Mike has navigated roles ranging from personal trainer and fitness manager to pivotal leadership positions at the National Academy of Sports Medicine (NASM). Since 2010, he has dedicated his expertise to NASM, currently serving as the Head of Product.

    Mike is recognized as a subject matter expert in fitness, wellness, and nutrition, and his insights have found their way into books, magazines, and various media outlets. Under his guidance, NASM has introduced numerous initiatives, including courses in wellness, nutrition, and physique enhancement. Mike holds a B.S. in Food and Nutrition from Florida State University and an M.S. in Exercise Science from PennWest University.

    Time: 
    4:30 PM - 5:10 PM
    Agenda Track No.: 
    Track 2
    Summary: 
    Concurrent Roundtables - Please Choose One
    Session Type: 
    Track
    Session Stage: 
    Health & Longevity Studio
    Chairperson’s Closing Address
    5:10 PM - 5:15 PM
    Cocktail Reception
    5:15 PM - 6:00 PM
    Connected: Health & Fitness Awards
    6:00 PM - 6:45 PM
    VIP Dinners (invite only)
    7:00 PM
  • Feb 20: Day Two: Friday, 20 Feb, 2026
    Registration & Welcome Refreshments
    8:00 AM - 8:50 AM
    Welcome
    Chairperson’s Opening Address
    8:50 AM - 9:00 AM
    Morning Sessions

    Health 3.0 – Bringing the Data Together

    From siloed data streams to seamless integration, Health 3.0 is here and it’s reshaping how fitness, clinical, and lifestyle data come together to drive healthier living. We’ll explore how unified platforms and AI are generating predictive insights, enabling real-time coaching, and empowering members with visibility and ownership of their health journey. Walk away with a blueprint to turn fragmented data into personalized experiences, stronger outcomes, and scalable business value.

    Session Topics: 
    Data
    AI
    Digitalization
    Consumer Behaviour
    Women's Health
    Speaker(s): 

    Author:

    James LaValle

    Chief Science Officer
    Life Time
    ... read more

    James LaValle

    Chief Science Officer
    Life Time

    Author:

    Jarett Smith

    Vice President Digital, Data & Retail
    24 Hour Fitness
    ... read more

    Jarett Smith

    Vice President Digital, Data & Retail
    24 Hour Fitness

    Author:

    Mark Williams

    Digital Director
    David Lloyd Clubs

    Mark is the Digital Director for David Lloyd Clubs, Europe’s leading wellness operator, responsible for improving digital experiences for 800,000 members across 135 clubs in Europe.

    With extensive experience in delivering digital strategy across retail, hospitality, and leisure, Mark has spent the past six years at David Lloyd Clubs creating personalised digital experiences and is currently leading AI, Machine Learning and Wearable initiatives to further enhance member and club experiences.

     

    ... read more

    Mark Williams

    Digital Director
    David Lloyd Clubs

    Mark is the Digital Director for David Lloyd Clubs, Europe’s leading wellness operator, responsible for improving digital experiences for 800,000 members across 135 clubs in Europe.

    With extensive experience in delivering digital strategy across retail, hospitality, and leisure, Mark has spent the past six years at David Lloyd Clubs creating personalised digital experiences and is currently leading AI, Machine Learning and Wearable initiatives to further enhance member and club experiences.

     

    Time: 
    9:00 AM - 9:50 AM
    Agenda Track No.: 
    Track 3
    Session Type: 
    Track
    Session Stage: 
    Data & Technology Studio

    Inside the 78%: The Data-Backed Path to Conversion

    Ready to hear some actual stats? We’ll dive into which overlooked demographics show the strongest potential and how brands can design low-friction, lifestyle-first experiences to meet them where they are. Walk away with a roadmap to unlock new revenue streams, expand market reach, and grow membership beyond the usual suspects.

    Session Topics: 
    Consumer Behaviour
    Data
    Revenue Diversification
    Speaker(s): 

    Author:

    Eloiza Tecson

    CEO
    LWI Inc.

    Eloiza Tecson is a strategic executive leader, advisor, and investor with a passion for helping people create healthier, sustainable lifestyle habits. She has a proven track record of success in the health, wellness, and sports industry, having led several organizations like Lindora Wellness as the Chief Experience Officer, Orangetheory Fitness as the leader of Global Operations and Strategy, Red Bull North America, ALSAC/St. Jude Children’s Research Hospital and F45 Training to achieve significant growth and impact. Now, she has co-founded and actively leads a new boutique wellness concept, E20, that focuses on using electro muscular stimulation (EMS) technologies to improve movement and promote recovery. In addition to leading E20, Eloiza serves as the Chief Executive Officer of LWI, the largest network of Lindora studios across Southern California. Eloiza is a pioneer in the development of new and innovative health and wellness programs, the design of organizational growth strategies, the establishment of processes to achieve operational excellence, and the implementation of integrated client and team member experiences. She is also a sought-after speaker and consultant on health, wellness, equity, investment and leadership topics.

     

     

    ... read more

    Eloiza Tecson

    CEO
    LWI Inc.

    Eloiza Tecson is a strategic executive leader, advisor, and investor with a passion for helping people create healthier, sustainable lifestyle habits. She has a proven track record of success in the health, wellness, and sports industry, having led several organizations like Lindora Wellness as the Chief Experience Officer, Orangetheory Fitness as the leader of Global Operations and Strategy, Red Bull North America, ALSAC/St. Jude Children’s Research Hospital and F45 Training to achieve significant growth and impact. Now, she has co-founded and actively leads a new boutique wellness concept, E20, that focuses on using electro muscular stimulation (EMS) technologies to improve movement and promote recovery. In addition to leading E20, Eloiza serves as the Chief Executive Officer of LWI, the largest network of Lindora studios across Southern California. Eloiza is a pioneer in the development of new and innovative health and wellness programs, the design of organizational growth strategies, the establishment of processes to achieve operational excellence, and the implementation of integrated client and team member experiences. She is also a sought-after speaker and consultant on health, wellness, equity, investment and leadership topics.

     

     

    Author:

    Bryan Myers

    CEO
    [solidcore]
    ... read more

    Bryan Myers

    CEO
    [solidcore]
    Time: 
    9:00 AM - 9:30 AM
    Agenda Track No.: 
    Track 4
    Session Type: 
    Track
    Session Stage: 
    Community & Member Experience Studio

    Generational Spotlights: What Drives Fitness Decisions Across Age Groups

    Community and identity for Gen Z, efficiency and results for Millennials, invest in health that lasts for Gen X.  In this series of sharp, generation-specific case studies, we’ll break down what drives wellness decisions across age groups, from digital habits to loyalty levers. Walk away with clear strategies to segment, engage, and retain members with precision, not assumptions.

    Session Topics: 
    Consumer Behaviour
    Speaker(s): 

    Author:

    Amanda Freeman

    Chief Executive Officer
    SLT

    Amanda Freeman is a serial wellness entrepreneur and investor best known as the founder and CEO of SLT (Strengthen Lengthen Tone), a boutique fitness studio chain, co-founder of Stretch*d, a one-on-one assisted stretching studio, and co-founded of Vital Juice, a health and wellness daily e-newsletter that delivered the latest in fitness, nutrition, beauty, and wellness.. Freeman holds a BA in Sociology from Duke University and an MBA from Harvard Business School.

    ... read more

    Amanda Freeman

    Chief Executive Officer
    SLT

    Amanda Freeman is a serial wellness entrepreneur and investor best known as the founder and CEO of SLT (Strengthen Lengthen Tone), a boutique fitness studio chain, co-founder of Stretch*d, a one-on-one assisted stretching studio, and co-founded of Vital Juice, a health and wellness daily e-newsletter that delivered the latest in fitness, nutrition, beauty, and wellness.. Freeman holds a BA in Sociology from Duke University and an MBA from Harvard Business School.

    Time: 
    9:30 AM - 10:00 AM
    Agenda Track No.: 
    Track 4
    Summary: 
    3 x 10 Minute Case Studies
    Session Type: 
    Track
    Session Stage: 
    Community & Member Experience Studio

    Incorporating Medical Grade Technology into the Fitness Environment

    Gyms and studios are becoming frontline health hubs, powered by diagnostics, biometric sensors, and remote monitoring tools once reserved for clinics. This session explores how fitness environments are integrating healthcare technology to deliver personalized, preventive care that drives better outcomes and long-term member value.

    Session Topics: 
    Preventative Health
    Revenue Diversification
    Scaling
    Longevity
    Speaker(s): 

    Author:

    Hal Hargrave

    Founder
    The Perfect Step
    ... read more

    Hal Hargrave

    Founder
    The Perfect Step
    Time: 
    9:50 AM - 10:30 AM
    Agenda Track No.: 
    Track 3
    Session Type: 
    Track
    Session Stage: 
    Data & Technology Studio

    A Seamlessly Connected Ecosystem: Omnichannel for Member Experience

    Today’s member expects one brand and one experience whether they’re in a studio, on an app, or interacting with a partner platform. This session unpacks how leading fitness and wellness brands are building truly omnichannel ecosystems through shared data, unified UX, and seamless integration.

    Session Topics: 
    Member Experience
    Data
    AI
    Digitalization
    Speaker(s): 

    Author:

    Amber Burke

    Chief Operating Officer
    Burn Boot Camp
    ... read more

    Amber Burke

    Chief Operating Officer
    Burn Boot Camp

    Author:

    Joshua Rider

    Chief Operations Officer
    YouFit
    ... read more

    Joshua Rider

    Chief Operations Officer
    YouFit
    Time: 
    10:00 AM - 10:30 AM
    Agenda Track No.: 
    Track 4
    Session Type: 
    Track
    Session Stage: 
    Community & Member Experience Studio
    Morning Break & Networking
    10:30 AM - 11:20 AM
    Morning Sessions

    Innovation Showcase: Fitness, Wellness & Health Tech Start-Up Pitches

    We’re on the hunt for the next big disruptor in fitness and health. In this fast-paced, high-energy session, five visionary early-stage start-ups will take the stage to pitch their game-changing solutions in front of our expert judges and live audience. This is your front-row seat to the future of fitness, health, and wellness tech.

    Selection Committee

    • Eloiza Tecson, Founder & Managing Partner, EY Ventures Group
    • Jim Crowell, Co-Founder & Managing Partner, The SageHouse

    • Eric Bormel, Director of Consumer Healthtech, Solomon Partners

    Speaker(s): 

    Author:

    Eloiza Tecson

    CEO
    LWI Inc.

    Eloiza Tecson is a strategic executive leader, advisor, and investor with a passion for helping people create healthier, sustainable lifestyle habits. She has a proven track record of success in the health, wellness, and sports industry, having led several organizations like Lindora Wellness as the Chief Experience Officer, Orangetheory Fitness as the leader of Global Operations and Strategy, Red Bull North America, ALSAC/St. Jude Children’s Research Hospital and F45 Training to achieve significant growth and impact. Now, she has co-founded and actively leads a new boutique wellness concept, E20, that focuses on using electro muscular stimulation (EMS) technologies to improve movement and promote recovery. In addition to leading E20, Eloiza serves as the Chief Executive Officer of LWI, the largest network of Lindora studios across Southern California. Eloiza is a pioneer in the development of new and innovative health and wellness programs, the design of organizational growth strategies, the establishment of processes to achieve operational excellence, and the implementation of integrated client and team member experiences. She is also a sought-after speaker and consultant on health, wellness, equity, investment and leadership topics.

     

     

    ... read more

    Eloiza Tecson

    CEO
    LWI Inc.

    Eloiza Tecson is a strategic executive leader, advisor, and investor with a passion for helping people create healthier, sustainable lifestyle habits. She has a proven track record of success in the health, wellness, and sports industry, having led several organizations like Lindora Wellness as the Chief Experience Officer, Orangetheory Fitness as the leader of Global Operations and Strategy, Red Bull North America, ALSAC/St. Jude Children’s Research Hospital and F45 Training to achieve significant growth and impact. Now, she has co-founded and actively leads a new boutique wellness concept, E20, that focuses on using electro muscular stimulation (EMS) technologies to improve movement and promote recovery. In addition to leading E20, Eloiza serves as the Chief Executive Officer of LWI, the largest network of Lindora studios across Southern California. Eloiza is a pioneer in the development of new and innovative health and wellness programs, the design of organizational growth strategies, the establishment of processes to achieve operational excellence, and the implementation of integrated client and team member experiences. She is also a sought-after speaker and consultant on health, wellness, equity, investment and leadership topics.

     

     

    Author:

    Jim Crowell

    Co-Founder & Managing Member
    The SageHouse

    Jim is a sought-after investor and advisor with more than 20 years of experience in the fitness and wellness industry. His impressive background includes six years as CEO at OPEX Fitness, 15 years of advising and educating fitness and technology companies, four years of owning multiple gyms, and five years as a successful energy hedge fund trader. Jim's expertise and guidance are highly sought-after by fitness and wellness companies worldwide, because of his quiet confidence and engaging personality.  

     

    Jim holds his MBA from the University of North Carolina and a double BS in Finance and Economics from Penn State University where he played for the Big Ten Men’s Tennis Team. In another life, he competed at The CrossFit Games in 2015.

    ... read more

    Jim Crowell

    Co-Founder & Managing Member
    The SageHouse

    Jim is a sought-after investor and advisor with more than 20 years of experience in the fitness and wellness industry. His impressive background includes six years as CEO at OPEX Fitness, 15 years of advising and educating fitness and technology companies, four years of owning multiple gyms, and five years as a successful energy hedge fund trader. Jim's expertise and guidance are highly sought-after by fitness and wellness companies worldwide, because of his quiet confidence and engaging personality.  

     

    Jim holds his MBA from the University of North Carolina and a double BS in Finance and Economics from Penn State University where he played for the Big Ten Men’s Tennis Team. In another life, he competed at The CrossFit Games in 2015.

    Author:

    Eric Bormel

    Director of Consumer Healthtech
    Solomon Partners

    Eric Bormel is an Investment Banking Director at Solomon Partners focused on the Consumer Healthtech sector.

    With more than a dozen years of M&A and Capital Raise experience, Eric has advised 25+ clients in industry changing transactions with a combined value exceeding $15 billion.

    Representative clients in the Consumer Healthtech sector include public companies such as Under Armour’s MyFitnessPal and Lululemon’s Mirror and innovative startups such as Willow Innovations and Wahoo Fitness.

    ... read more

    Eric Bormel

    Director of Consumer Healthtech
    Solomon Partners

    Eric Bormel is an Investment Banking Director at Solomon Partners focused on the Consumer Healthtech sector.

    With more than a dozen years of M&A and Capital Raise experience, Eric has advised 25+ clients in industry changing transactions with a combined value exceeding $15 billion.

    Representative clients in the Consumer Healthtech sector include public companies such as Under Armour’s MyFitnessPal and Lululemon’s Mirror and innovative startups such as Willow Innovations and Wahoo Fitness.

    Time: 
    11:20 AM - 12:20 PM
    Agenda Track No.: 
    Track 3
    Session Type: 
    Track
    Session Stage: 
    Data & Technology Studio

    The Community Catalyst: How Connection Drives Retention, Revenue & Reach

    In an era of digital everything, one timeless driver still outperforms: community. We’ll explore how top brands engineer connection through in-person rituals, digital micro-groups, and values-based programming to deepen retention, boost referrals, and expand reach. You'll walk away with strategies to operationalize belonging and turn it into a measurable growth engine.

    Session Topics: 
    Member Experience
    AI
    Consumer Behaviour
    Speaker(s): 

    Author:

    Lucy Levy

    Chief Consumer Officer
    Zumba

    Lucy Levy is a strategic leader with deep expertise in performance marketing,

    business development, and global partnerships. As Chief Consumer Officer at

    Zumba, she leads the consumer division and successfully scaled the Zumba

    App—transforming how users engage with fitness content and local classes

    Worldwide.

    Previously, Lucy oversaw all operations across Latin America and Asia Pacific,

    driving rapid growth in key markets through instructor acquisition, member

    retention, and strategic expansion. She also led all instructor acquisition efforts

    and channels in North America. Lucy joined Zumba in 2012 following a career in

    advertising and marketing at Sony Pictures and NBC-Telemundo.

     

    Known for her collaborative leadership and cross-cultural fluency, Lucy brings

    nearly 20 years of experience to her work. She holds a Bachelor's in Behavioral

    Science from Nova Southeastern University and lives in Miami with her husband

    and two children. A passionate fitness enthusiast, Lucy loves working out,

    especially running and outdoor activities.

     

    ... read more

    Lucy Levy

    Chief Consumer Officer
    Zumba

    Lucy Levy is a strategic leader with deep expertise in performance marketing,

    business development, and global partnerships. As Chief Consumer Officer at

    Zumba, she leads the consumer division and successfully scaled the Zumba

    App—transforming how users engage with fitness content and local classes

    Worldwide.

    Previously, Lucy oversaw all operations across Latin America and Asia Pacific,

    driving rapid growth in key markets through instructor acquisition, member

    retention, and strategic expansion. She also led all instructor acquisition efforts

    and channels in North America. Lucy joined Zumba in 2012 following a career in

    advertising and marketing at Sony Pictures and NBC-Telemundo.

     

    Known for her collaborative leadership and cross-cultural fluency, Lucy brings

    nearly 20 years of experience to her work. She holds a Bachelor's in Behavioral

    Science from Nova Southeastern University and lives in Miami with her husband

    and two children. A passionate fitness enthusiast, Lucy loves working out,

    especially running and outdoor activities.

     

    Author:

    Yael Dornbusch

    Chief Subscription Officer
    Zumba

    Yael Dornbusch is the Chief Subscription Officer at Zumba Fitness, where she leads the global strategy, marketing, and execution for the subscription-based business unit—the largest at Zumba. She oversees revenue growth, customer acquisition, lifecycle marketing, and retention—driving a high-performing, customer-centric model that powers long-term engagement and business sustainability.

    With nearly two decades of experience, Yael is known for scaling subscription businesses by blending brand storytelling with data-driven execution and operational rigor. Her work is rooted in building communities that stick—turning casual customers into loyal advocates.

    Before taking on her current role, Yael held various marketing leadership positions at Zumba, having first joined the company as its very first employee in 2003. She left to pursue her MBA at Columbia Business School and later held brand management roles at Procter & Gamble, where she worked on premium affinity brands including Dolce & Gabbana, Gucci, Escada fragrances, and Iams Pet Food.

    Across every chapter of her career, from beauty to fitness, Yael has focused on delivering value through emotionally resonant brands, compelling customer journeys, and scalable subscription strategies.

    ... read more

    Yael Dornbusch

    Chief Subscription Officer
    Zumba

    Yael Dornbusch is the Chief Subscription Officer at Zumba Fitness, where she leads the global strategy, marketing, and execution for the subscription-based business unit—the largest at Zumba. She oversees revenue growth, customer acquisition, lifecycle marketing, and retention—driving a high-performing, customer-centric model that powers long-term engagement and business sustainability.

    With nearly two decades of experience, Yael is known for scaling subscription businesses by blending brand storytelling with data-driven execution and operational rigor. Her work is rooted in building communities that stick—turning casual customers into loyal advocates.

    Before taking on her current role, Yael held various marketing leadership positions at Zumba, having first joined the company as its very first employee in 2003. She left to pursue her MBA at Columbia Business School and later held brand management roles at Procter & Gamble, where she worked on premium affinity brands including Dolce & Gabbana, Gucci, Escada fragrances, and Iams Pet Food.

    Across every chapter of her career, from beauty to fitness, Yael has focused on delivering value through emotionally resonant brands, compelling customer journeys, and scalable subscription strategies.

    Author:

    Jenna Hauca

    Chief Marketing Officer
    CrossFIt

    Jenna is a seasoned executive currently serving as Chief Marketing Officer at CrossFit, LLC, where she oversees the company’s marketing and media strategy for CrossFit and the CrossFit Games, as well as the global partnerships and retail/merch business units.


    In her role at CrossFit, Jenna leads one of the largest internal teams and is responsible for setting the overall marketing strategy for the company, including content strategy, brand activations and partnerships, community engagement, broadcast media, social media promotion, and press engagement. Jenna also spearheaded the launch of the CrossFit Store and hired the brand’s first retail team leader, laying the foundation for a new revenue stream for the company.

    ... read more

    Jenna Hauca

    Chief Marketing Officer
    CrossFIt

    Jenna is a seasoned executive currently serving as Chief Marketing Officer at CrossFit, LLC, where she oversees the company’s marketing and media strategy for CrossFit and the CrossFit Games, as well as the global partnerships and retail/merch business units.


    In her role at CrossFit, Jenna leads one of the largest internal teams and is responsible for setting the overall marketing strategy for the company, including content strategy, brand activations and partnerships, community engagement, broadcast media, social media promotion, and press engagement. Jenna also spearheaded the launch of the CrossFit Store and hired the brand’s first retail team leader, laying the foundation for a new revenue stream for the company.

    Time: 
    11:20 AM - 11:50 AM
    Agenda Track No.: 
    Track 4
    Session Type: 
    Track
    Session Stage: 
    Community & Member Experience Studio

    Race-Ready: How Fitness Competitions Are Reshaping Member Motivation

    Fitness racing is exploding, from Hyrox to Metrix, as consumers seek challenge, purpose, and community beyond traditional gym routines. We’ll explore how clubs and studios are tapping into this momentum by hosting events, adapting programming, and creating pathways from training to competition. Walk away with strategies to boost engagement, build loyalty, and turn performance into a powerful retention engine.

    Session Topics: 
    Member Experience
    Revenue Diversification
    Consumer Behaviour
    Speaker(s): 

    Author:

    Toby Spooner

    Co-Founder
    Metrix Events
    ... read more

    Toby Spooner

    Co-Founder
    Metrix Events

    Author:

    Jacob Tilly

    Chief Operating Officer
    HYROX
    ... read more

    Jacob Tilly

    Chief Operating Officer
    HYROX
    Time: 
    11:50 PM - 12:20 PM
    Agenda Track No.: 
    Track 4
    Session Type: 
    Track
    Session Stage: 
    Community & Member Experience Studio
    Lunch Break & Networking
    12:20 PM - 1:50 PM
    Private Function - CEO Founders Forum
    1:10 PM - 1:40 PM
    AI Symposium - Case Studies
    1:50 PM - 3:10 PM

    AI-Powered Hyper-Personalization at Scale

    How boutique studios and gym chains can apply AI to create tiered pricing, personalized membership experiences, and recommendation engines for classes, recovery, and product upsells.

    Session Topics: 
    Data
    AI
    Digitalization
    Member Experience
    Speaker(s): 

    Author:

    Tom Dievart

    Chief Marketing Officer
    World Gym International
    ... read more

    Tom Dievart

    Chief Marketing Officer
    World Gym International
    Time: 
    1:50 PM - 2:10 PM
    Session Type: 
    General Session (Presentation)
    Session Stage: 
    AI Symposium

    Conversational AI as Your 24/7 Assistant

    Discover how fitness operators can adopt conversational AI assistants to streamline member services: automating scheduling, onboarding, progress check-ins, and delivering personalized coaching across mobile, web, and in-studio experiences.

    Session Topics: 
    Data
    AI
    Digitalization
    Member Experience
    Speaker(s): 

    Author:

    Andy Hall

    AI Initiative Chair
    Global Wellness Institute
    ... read more

    Andy Hall

    AI Initiative Chair
    Global Wellness Institute
    Time: 
    2:10 PM - 2:30 PM
    Session Type: 
    General Session (Presentation)
    Session Stage: 
    AI Symposium

    Building Digital Twins for Predictive, Personalized Coaching

    How fitness brands can create real-time digital models of members using biometric and behavioral data to enable adaptive training, injury prevention, and evolving AI coaching.

    Session Topics: 
    Data
    AI
    Digitalization
    Member Experience
    Speaker(s): 

    Author:

    Omeed Shams

    Chief Executive Officer
    Lumin Fitness
    ... read more

    Omeed Shams

    Chief Executive Officer
    Lumin Fitness
    Time: 
    2:30 PM - 2:50 PM
    Session Type: 
    General Session (Presentation)
    Session Stage: 
    AI Symposium

    How AI Decodes the Language of Breath

    For over a decade, Sleep Cycle has pioneered AI that listens while you rest. Learn how breath as a primary signal is transforming wellness. Completely contactless. All while you sleep.

    Session Topics: 
    Data
    AI
    Digitalization
    Member Experience
    Speaker(s): 

    Author:

    Mikael Kågebäck

    Chief Technology Officer
    Sleep Cycle

     Mikael holds a Ph.D in Machine Learning and AI with expertise at the forefront of modern deep neural networks and advanced signal processing. Mikael and his team are actively shaping the future of sleep technology through the development of Sleep Cycle’s uniquely patented AI-driven sound analysis.

    ... read more

    Mikael Kågebäck

    Chief Technology Officer
    Sleep Cycle

     Mikael holds a Ph.D in Machine Learning and AI with expertise at the forefront of modern deep neural networks and advanced signal processing. Mikael and his team are actively shaping the future of sleep technology through the development of Sleep Cycle’s uniquely patented AI-driven sound analysis.

    Time: 
    2:50 PM - 3:10 PM
    Session Type: 
    General Session (Presentation)
    Session Stage: 
    AI Symposium
    Innovation Showcase Winner Announcement
    3:10 PM - 3:20 PM
    Chairperson’s Closing Address
    3:20 PM - 3:30 PM
    End of Connected: Health & Fitness 2026
    3:30 PM

Jump to: Wednesday, 18 Feb | Thursday, 19 Feb | Friday, 20 Feb

Agenda Tracks: 
Track Title: 
Growth & Strategy Studio
Track Color: 
#44bcff
Track Title: 
Health & Longevity Studio
Track Color: 
#29ffe3
Track Title: 
Data & Tech Studio
Track Color: 
#44bcff
Track Title: 
Community & Member Experience Studio
Track Color: 
#29ffe3
Track Title: 
Networking
Track Color: 
#1378be
Track Title: 
Women's Health Symposium
Track Color: 
#af13ff
Track Title: 
Wellness Corner
Track Color: 
#faad38
Track Title: 
Zones
Track Color: 
#ec3319
Track Title: 
AI Symposium
Track Color: 
#af13ff
Event Reference: 
Connected: Health & Fitness Summit 2026